Zoomba: Food Delivery Mobile App

PJ 2 Business Plan
Distance Learning MKTM 033
2018/2019
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Contents
PJ 2 Business Plan...........................................................................................................................1
Executive summary.........................................................................................................................3
Marketing and sales plan.................................................................................................................5
Financial feasibility.........................................................................................................................8
Cash flows of the business...............................................................................................................9
Operational plan.............................................................................................................................10
Key areas of value creation............................................................................................................11
Action plan.....................................................................................................................................12
Swot analysis.................................................................................................................................13
Strategic development plan............................................................................................................14
Annual balance sheet.....................................................................................................................15
Exit strategy...................................................................................................................................16
References......................................................................................................................................17

Executive summary
In the world of bullet trains, 4g and restaurants with long queue that takes 45 minutes on average
to serve the food. The only thing that needs a change is obviously the mode of scanning the
menus from cardboard to led screens. In providing the solution to above mentioned problem, we
are hereby introducing ‘zoomba’ a food and beverage delivery mobile application with an aim to
manage time efficiency and making life better and compatible with other important aspects
Zoomba a Malaysia based food Delivery Company having its head quarter in putra world trade
centre in Kuala lumper having the mission to provide quality food materials on time effective
basis and improving the standard of life of the people. The vision of the company is to assist
people in growing and never let them stay hungry.
The company would be requiring the capital for the first year of $1000, which would be applied
in the company so as to achieve the objective of the continuing the operations of the company. It
is seen that the company has planned that they would reach a total of 30% profits for the current
year and this would help them to achieve the future objective of the company. This helps the
company to produce the maximum results. The company has planned to create an asset of the
$30000 which would help them to build a foundation through which the future earning of the
company would be considered. This is seen that the company has planned for the expansion and
has also made the plan where the company would consider it to make a public company. The
company would also consider to enter into its own managed hotels and restaurant chain only for
making the delivery to the customers at their home.
Zoomba provides a door step delivery service with a nominal delivery charges which anyone
could afford. Order placing is also an easy task, one could place order by using the zoomba
mobile application available on both the play store and apple store. The payment mode could be
cash on delivery, online through wallets, cards or net banking and with occasional offers our
customers will get heavy discounts (Brinckmann and Kim, 2015). Through intense marketing,
door to door consumer surveys by analysts, and with the help of print media, web screening our
executives finds the overall business model a success. Financially the business would help the
investors to get a desirable return from their investment. It helps them to grow consistently. The
aim and objective of the business is to help people to save time from the long queue’s also
helping the food industry to reach out. After work they just need to relax and enjoy the food
which is served right to their doors at no time. The company aims to help people to discover

something new daily the great place the great food the new flavours and that too is fresh and
nutritious. This is seen that this is considered to be the booming business as the now a days all
the things in the world are going online and the consumers are shopping the products through the
online stores. Hence the profit in this type of business are considered to be more and it is
dependent on the services that are provided by the company. So it is considered that this business
would grow in the coming future and would be able to outcast the other platform of doing the
business. Also the tie ups with the restaurants and the hotels would lead to increase in the
revenue of the hotel and the restaurants which is considered to be best way to increase the
profitability of overall economy.