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Diamond Walker bespoke shoes

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Added on  2021-04-16

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The below report explains the details about a shoe brand named Diamond Walker bespoke shoes. Diamond Walker bespoke shoes aim at manufacturing shoes with the finest quality driven with the best materials. The micro factor includes the SWOT analysis and macro factors include PESTLE analysis. In addition to this, the mentioned report also determine several factors that are involved in the overall success of the company along with some contingency plans. The report also includes the strategies of the business such as pricing, promotion, and product.  Moreover, the company also has large numbers of competitors such as Prada, Gucci, Adidas, and Nike. Porter’s Five Forces Competitive Analysis of Diamond Walker Company

Diamond Walker bespoke shoes

   Added on 2021-04-16

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I n t e r n a ti o n a l M a n a g e m e n t P a g e | 1Section 1Executive SummaryThe below report explains the details about a shoe brand named Diamond Walker bespoke shoes.Diamond Walker bespoke shoes aims at manufacturing shoes with finest quality driven with bestmaterials. The company was established in 2012. It provides shoes that suits all the occasion andfits their fashion style. Apart from this, the company have adopted marketing strategies such aspricing strategy, product strategy, place/logistics strategy and promotional strategy. In addition tothis, the company is also highly involved in other many factors of environment such as microfactors and macro factors. The micro factor include SWOT analysis and macro factors includePESTLE analysis. In addition to this, the mentioned report also determine several factors that are involved in theoverall success of the company along with some contingency plans. The report also includes thestrategies of the business such as pricing, promotion, and product. It further involves the demandanalysis of the products of the company. Moreover, the company also has large numbers ofcompetitors such as Prada, Gucci, Adidas, and Nike. Despite of all the factors, mentioned thereare some recommendation included in the report which if followed can help the company togrow more.
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I n t e r n a ti o n a l M a n a g e m e n t P a g e | 2ContentsIndustry Business.........................................................................................................................................3Foot wears...................................................................................................................................................3Introduction to Diamond Walker.................................................................................................................3Vision and mission of Diamond Walker...................................................................................................4Products/Service Factors.............................................................................................................................4Products/Services Analysis......................................................................................................................4Customer profile......................................................................................................................................5Competitive Situation..............................................................................................................................5Environmental Factors.................................................................................................................................6SWOT Analysis.........................................................................................................................................6PESTLE Analysis........................................................................................................................................7Porter’s Five Forces Competitive Analysis of Diamond Walker Company (Singapore Market)..................10Bargaining power of Buyers (High)........................................................................................................10Bargaining power of suppliers (Low).....................................................................................................11Barriers to new entrants (High).............................................................................................................11Threat of new substitutes (High)...........................................................................................................11Rivalry among competitors (Moderate)................................................................................................12Porter’s Five Forces Competitive Analysis of Diamond Walker Company (China Market).........................12Bargaining power of Buyers (High)........................................................................................................13Bargaining power of Suppliers (Low).....................................................................................................13Threat of Substitute (High)....................................................................................................................13Rivalry among competitors (High).........................................................................................................13Barriers to new entrants (Moderate)....................................................................................................14Business Strategies....................................................................................................................................14
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I n t e r n a ti o n a l M a n a g e m e n t P a g e | 3Product Strategies.................................................................................................................................14Pricing Strategies...................................................................................................................................14Place/Logistics Strategy.........................................................................................................................15Promotion Strategy...............................................................................................................................15Financial planning......................................................................................................................................16Management Considerations....................................................................................................................16Recommendations.....................................................................................................................................17Conclusions................................................................................................................................................17References.................................................................................................................................................18
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I n t e r n a ti o n a l M a n a g e m e n t P a g e | 4Section 2Industry BusinessFootwear industry was first established in Europe. In 2005, there were only 24000 firms thatused to produce footwear. But later in 2008, it raised to 27,000. It has not only increased thefirms in numbers but also given rise to direct employment opportunity. The only factors thatwere constant was the actual value that has been added at factor cost and production value cost.In 2012, the annual revenue of the footwear industry was measured to be $48 billion in thecountry US. There are nearly 29000 stores of shoes in US and it has created a job opportunity foralmost 189,000 people over there. Since, US involves high degree of imports, it has reduced thenumber of employment opportunity in very recent coming years. One of the best way to establishone’s position in the shoes industry is to maintain presence in niche markets. Foot wearsFootwear industry is an industry which refers to the garments that is worn on feet. It helps toserve the purpose of protecting against the adversities of the environment. It also aims atprotecting ground textures and environment. Footwear that is worn on foot solves the purpose ofeasing the locomotion and helps at preventing the injuries. It protect feet with many injuries anddamages. Secondly, footwear is used to enhance the fashion consent of the people which helps toindicate and refer the status of an individual. Socks and other additional clothes are worn with tomaintain more comfort and relief (Szenberg, Lombardi, & Lee, 2014).Porter’s Five Forces Competitive Analysis of Diamond Walker Company (Singapore Market)Singapore is a country having a well economic condition, political stable and it has all therequired infrastructure available for any types of investments. It also has major dimensions to
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I n t e r n a ti o n a l M a n a g e m e n t P a g e | 5provide business opportunities to all the other western countries as well. Singapore market isranked as one of the best place to do any type of business activities according to the “DoingBusiness world bank Report 2010”. Singapore is also ranked as the second-best place to workacross the world. Switzerland holds the first position. Singapore is the fourth largest foreignexchange trading center across the world after London, New York and Tokyo.Footwear industry in Singapore is rapidly growing due to increasing trends in fashion. Theporter’s five forces model is designed in order to analyze competition that take place amongmany companies. It includes five different forces mentioned below.Bargaining power of Buyers (High)Today, customers’ demands are changing on daily basis. They prefer lower price of goods drivenwith fine quality. Customers are those who stimulate and gives rise to competition in the industryby creating huge number of competitors who will play against each other. The synchronization inthe price takes place because of the demands of a particular product. Since, footwear is a must tohave goods in the life of an individual, it has high sales turnover in the market. Due to increasingfashion and trends in the industry, the demand of footwear is also increasing and there is a highdegree of differentiation. The differentiation allows every company to create a leverage in theircompetitive advantages and boost market share with their respective niches. It gives anopportunity to sellers to increase their prices because the cost of changing from one brand toanother brand is higher for customers.Bargaining power of suppliers (Low)The bargaining power of suppliers of Diamond Walker Company is low. It has 70% of the localcustomers. So, it does not compete with the domestic companies which aims at low cost.Footwear that is sold in Singapore industry usually comes from low cost manufacturers mostlyform Southeast Asia. Diamond Walker fails to create high bargaining power of suppliers whendemand for footwear rises. The company needs more raw materials which sometimes lacks. So,
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I n t e r n a ti o n a l M a n a g e m e n t P a g e | 6in order to solve this problem, the company they select producers from other countries(Thompson, Peteraf, Gamble, Strickland & Jain, 2008).Barriers to new entrants (High)Singapore has always been in the limelight which aims at presenting all the features of bothmacro and micro environment. Singapore market is one of the best market to invest in. It is notthat easy to enter the market of Singapore. The ease between the Singapore companies andEuropean countries was developed and created who wished to increase and enhance clientportfolio. Since, Diamond Walker headquarter is situated in Singapore only, it has created a hugemarket competition in the industry and has also created barriers for other new entrants as well.The lifestyle in the Singapore market is dynamic in nature and this create an impact on the newcompanies if they plan to enter Singapore market. Threat of new substitutes (High)There are thousands of companies that targets the market of Singapore. The companies arenational as well as international companies who aims at delivering expensive brands and lessexpensive brands as well. They focus on targeting the lifestyle of the Singapore market. Thereare huge number of substitute products that many companies offer to the customers. The mostrecognizable brand found in Singapore market are Charles & Keith, Prada and Gucci. It gives anopportunity to the customers to easily switch from one brand to another if they are not satisfied.There is huge magnitude and ranges of foot wears in Singapore which make customer to chooseamong many options. Rivalry among competitors (Moderate)There is high degree of diversity among the vendors of footwear industry. There are large supermarket chains who supplies foot wears. Today, when it comes to Singapore, there are plenty ofretailers who sells footwear and they have well satisfied different segments as well. However,high end products are produced by Prada and Gucci. Similarly, low end products are producedby Asian brands. Likewise, medium end segments are produced by Zara and H&M. and other
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