International Management of Telstra
Added on 2022-11-01
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Running head: INTERNATIONAL MANAGEMENT OF TELSTRA
INTERNATIONAL MANAGEMENT OF TELSTRA
Name of the Student
Name of the University
Author Note
INTERNATIONAL MANAGEMENT OF TELSTRA
Name of the Student
Name of the University
Author Note
INTERNATIONAL MANAGEMENT OF TELSTRA1
Executive Summary
The report is based on the study of the international growth based plans that have been
made by Telstra which is a major telecommunications based organization. The entry
mode that can be implemented by Telstra and the macro environment based factors have
also been discussed in the report. The structures that can be developed by Telstra in
Germany and the strategies to be implemented are an important part of the discussion as
well. Recommendations have been provided based on the methods by which Telstra can
improve its processes in the future with the help of appropriate development of strategies
in Germany.
Executive Summary
The report is based on the study of the international growth based plans that have been
made by Telstra which is a major telecommunications based organization. The entry
mode that can be implemented by Telstra and the macro environment based factors have
also been discussed in the report. The structures that can be developed by Telstra in
Germany and the strategies to be implemented are an important part of the discussion as
well. Recommendations have been provided based on the methods by which Telstra can
improve its processes in the future with the help of appropriate development of strategies
in Germany.
INTERNATIONAL MANAGEMENT OF TELSTRA2
Table of Contents
3. Introduction to the report, brief background of the company....................................3
4. Brief summary of key macro issues relevant to chosen country................................3
5. Market analysis and entry mode strategy with justifications.....................................4
6. Proposal of international organization structure for the company with justification.6
7. Methods and strategies for international HR management, communications,
motivation and leadership for cross-cultural teams...................................................................6
8. International strategy for the company and application of Porter’s theory of national
competitive advantage................................................................................................................9
9. Marketing considerations.........................................................................................10
10. Recommendations for potential benefits, risks and changes to the company to
operate in country chosen.........................................................................................................11
11. Conclusion..............................................................................................................12
12. References..............................................................................................................13
Table of Contents
3. Introduction to the report, brief background of the company....................................3
4. Brief summary of key macro issues relevant to chosen country................................3
5. Market analysis and entry mode strategy with justifications.....................................4
6. Proposal of international organization structure for the company with justification.6
7. Methods and strategies for international HR management, communications,
motivation and leadership for cross-cultural teams...................................................................6
8. International strategy for the company and application of Porter’s theory of national
competitive advantage................................................................................................................9
9. Marketing considerations.........................................................................................10
10. Recommendations for potential benefits, risks and changes to the company to
operate in country chosen.........................................................................................................11
11. Conclusion..............................................................................................................12
12. References..............................................................................................................13
INTERNATIONAL MANAGEMENT OF TELSTRA3
3. Introduction to the report, brief background of the company
Global or international activities that are performed by a company are mainly based
on the operations that are performed in various countries. Global expansion is thereby able to
imply that the countries need to make investments outside the home country in order to
enhance the profitability levels in an effective way. The presence of the business operations
in different countries is considered to be a major part of the results that are gained after global
expansion of operations (Bjola & Kornprobst, 2018). The report will be built on the detailed
analysis of key macro environment based issues that are relevant to the operations of the
company in the chosen country. Market entry strategy and market analysis will also be an
important of the report. Structural changes that need to be applied by the company will be
discussed in the report in detail. Strategies related to HR management and communications
will also analysed in the report in detail. Recommendations will be provided based on future
processes of the firm in the country. The organization that has been chosen for analysis in the
report is Telstra.
Telstra Corporation Limited is a telecommunications based organization of Australian
origin that aims at developing its networks that are based on services provided based on
mobile, voice, pay television, internet access. The company has been able to develop a long
history the in the country based on its origins with the Australia Post as Postmaster General
Department. Telstra has however been privatised and the company is also currently
undergoing a change based program in order to become more customer focussed in nature
(Telstra.com.au. 2019).
4. Brief summary of key macro issues relevant to chosen country
The political environment that has been developed in Germany is based on the
independent judiciary based system of the constitutional courts. The Federal Constitutional
3. Introduction to the report, brief background of the company
Global or international activities that are performed by a company are mainly based
on the operations that are performed in various countries. Global expansion is thereby able to
imply that the countries need to make investments outside the home country in order to
enhance the profitability levels in an effective way. The presence of the business operations
in different countries is considered to be a major part of the results that are gained after global
expansion of operations (Bjola & Kornprobst, 2018). The report will be built on the detailed
analysis of key macro environment based issues that are relevant to the operations of the
company in the chosen country. Market entry strategy and market analysis will also be an
important of the report. Structural changes that need to be applied by the company will be
discussed in the report in detail. Strategies related to HR management and communications
will also analysed in the report in detail. Recommendations will be provided based on future
processes of the firm in the country. The organization that has been chosen for analysis in the
report is Telstra.
Telstra Corporation Limited is a telecommunications based organization of Australian
origin that aims at developing its networks that are based on services provided based on
mobile, voice, pay television, internet access. The company has been able to develop a long
history the in the country based on its origins with the Australia Post as Postmaster General
Department. Telstra has however been privatised and the company is also currently
undergoing a change based program in order to become more customer focussed in nature
(Telstra.com.au. 2019).
4. Brief summary of key macro issues relevant to chosen country
The political environment that has been developed in Germany is based on the
independent judiciary based system of the constitutional courts. The Federal Constitutional
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