Report on International Management Project
10 Pages2577 Words90 Views
Added on 2020-06-03
Report on International Management Project
Added on 2020-06-03
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INTERNATIONALMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Role of culture in shaping international business for Air Pie.................................................1TASK 2............................................................................................................................................2Implications of cultural variations to management, organisational strategy and operations.2TASK 3............................................................................................................................................3Strategies to overcome the cultural differences......................................................................3TASK 4............................................................................................................................................4The importance of self-awareness and sensitivity to diversity in culture..............................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONPresent report includes a detailed evaluation of international management to be adoptedby an organisation. International management in context of a venture refers to managing theoperations or business related activities in many countries along with domestic economy. Theinternational business activities are ensured by a firm in order to gain high profits. This activityto be undertaken in a firm requires managers to have a detailed knowledge about the market orcountry that is being selected to carry out required operational functions. TASK 1Role of culture in shaping international business for Air PiePresent venture in this report is Air Pie which is a growing fast food restaurant operatingin the UK. Initially, it used to provide offerings in Britain only, but as of now, it has decided toexpand as well as diversify its operational activities to United States and Japan. Entering into aninternational market requires the managers appointed in an organisation to conduct a research inan effective way to determine cultural variations that it may face, while undertaking its businessfunctioning. Since, mentioned firm is a restaurant, a food culture of both Japan as well asAmerica needs to be taken into consideration by the venture. Impact of American and Japanese food culture on the operations to be carried out bymentioned food restaurant is presented as below: Tastes and preferences: Taste is the basic requirement for any food offerings providedby any restaurant. In order to gain success in its diversification activities, the cited hotelis required to research in detail about tastes as well as preferences of American andJapanese. As per the American food culture, a hamburger and French fries have becomeessentials for the fast food restaurants to be offered by them to the customers. Whereas,Japanese people prefer dishes that are made from rice and different kinds of sea foods.Mentioned restaurant is required to offer these dishes in a more unique manner to itscustomers in these two countries.Demand patterns of consumers: The behaviour of consumers i.e. the demand patterns ofconsumers relating to their food and beverages needs affect a business in many ways.The Japanese people are more family oriented as compared to Americans, this leads thefast food restaurant to provide services as per their patterns (Linehan, 2017). 1
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