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International Management: Starbucks

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Added on 2022/12/26

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This presentation focuses on international management, specifically using Starbucks as a case study. It explores the global vs local debate, investigates the differences in product, pricing, promotional, and distribution approaches in international contexts, analyzes international marketing approaches, compares home and international orientation, and outlines the implications of each approach for assessing competitors. The presentation concludes with recommendations for Starbucks and references for further reading.

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International Management: Starbucks

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