International Marketing: Approaches, Strategies, and Implications

International marketing

Table of content
INTRODUCTION
 P5 Overview of key arguments in global vs local debate
 M3 Evaluating context & circumstances in which organisation will adopt global & local approach in highlighting implications.
 P6 Investigating product, pricing, promotional & distribution approach differs in variety of international contexts
 M4 Marketing mix of selected organisation in different international markets
 D2 Critical evaluation of marketing mix applied to range of international market
 P7: Explain and analyse the various international marketing approaches organisations can adopt.
 M5 Evaluating several marketing approaches and competitor analysis in respect to organisation & recommending how they should operate
in international context
 D3 Recommending how organisation should be structured in maximising opportunity in international market.
CONCLUSION
REFERENCES

Introduction
The international marketing is exchange of goods and services across
national borders in order to meet customers requirements. This involves
the customer analysis in foreign countries and target market is
identified. The organisation focuses on business expansion to expand
their business at international level by adapting internationalization
strategies. It is application of marketing principles in one or more
country which helps in satisfying needs and wants of diverse people
residing crosswise national borders also known as global marketing
(Kowalik and Danik, 2018)

P5 Overview of key arguments in global vs local debate
For the chosen organisation it becomes essential to focus on development
of business in both local area (within geographical area) along with global area
(across global boundaries). The company in first fulfils needs of local customer in
appropriate manner and makes strong relationship with their local customers at
initial stage.
 Local market-
 Global market-