SWOT and VRIO Analysis of New York Fries

International Market

NEW YORK FRIES 1
Case 3
SWOT Analysis
Strength
It has been seen that the NYF has the high brand value in the every market where it expand
its business. Strong Financial condition is also strength for the company to grab the new
opportunities. The company has the high demand in the market which is reflected by its sales.
The company earned $64 million per year due to its heavy sales in the market. The company
also achieved the awards for its franchisee agreements.
Weakness
It has been analysed that the prediction and the plans of the company is wrong sometimes. It
is founded that the company is failed to grab the many opportunities in the market. The
company also face the issue of adverse logistical. The restaurant and cafes of the new country
takes time to change their menu. It can be said that the consuming more time by the
restaurants is the big weakness for the company (Phadermrod Crowder, Wills, 2019).
Opportunity
The company have the many opportunities to grab the high market share in the different
market. It has been seen that the company have three options in which it can expand the
business. The first opportunity of the company is to caption the high market share of
emerging market. The company also have an opportunity to supply its services with the
national dish of Canada. And the third opportunity is that it can developed a greater affinity
for Western culture and food.
Threat

NEW YORK FRIES 2
It has been seen that the companies has the threat in order to expansion of the market.
Sometimes, the company faced the loss due to many reasons in the new market. The
expansion is also a threat for the company due to failure in the market (Bull et. al, 2016).
VRIO Analysis
Value
It has been evaluated that the services of the company can easily available in the market. The
price of the product of the company can easily affordable by the consumers. Manufacturing
machines of these have heavy rents but the company earned profit due to high demand in the
market (Dyson, OgosBrian, 2007).
Rareness
The product of the company is easily available in the market in the top-tiers malls, franchisee
stores and cafes.
Imitability
It is not too much difficult for the company to collect the raw material in order to
manufacture the product. The company use the natural too ingredients which can be easily
available in the market. There are many suppliers in the market which supply the raw
material of the products. It can be said that the company can easily afford the raw material as
per the high bargaining power (Chatzoglou, Chatzoudes , Sarigiannidis, Theriou, 2018).
Suppliers can also provide the services in the cheap prices that is why it is not that difficult
for the company to collect the resources.
Organization
The company expand the business at the international level by the different mode of entry
such as franchise, and open small stores. The companies also follow the proper organisation