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International Marketing Assignment Solution (Doc)

   

Added on  2020-10-05

8 Pages1774 Words111 Views
International Marketing

EXECUTIVE SUMMARYInternational marketing is an chain of activities perform to designed with plan, price,promote and untimely direct to ultimate consumer of products and services to earn profit. In thatrole and importance of going local and global with various approaches that helps in takingimportant business decisions. By comparing home and international orientation an organisationcan lead in marketplace.

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4TASK 3............................................................................................................................................4P5 Present an overview arguments in Global vs Local debate...................................................4P6 How the marketing mix approaches differ in variety of international contexts....................5P7 Explain and analyse the various international marketing approaches organisations canadopt............................................................................................................................................5P8 Compare home and international orientation and ways to assess competitors outlining theimplications of each approach.....................................................................................................6Evaluation...................................................................................................................................7Recommendation.........................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES ...............................................................................................................................8

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