International Marketing

International Marketing

• Introduction
• Different roles and characteristics of manager
• Conclusion
• References
Table of content

Introduction
International marketing is one of the best and effective application of marketing
principles in order to satisfying people needs and wants across the globe in a particular
time frame. On the other side international marketing consist different kind of activities
within the one or more nation which is also known as global marketing because it
includes in marketing mix concepts such as product, price, place and promotion for giving
facility to various nations people.

Way by which local culture and language and
ethical considerations can influence marketing
communications.
Marketing communications are the best channel for every company to reach their
goals effectively. But some time in the local environment of country there are many
factors which influence marketing communication, those are given below:
Local culture: This is totally based on the life style of every groups and people as
well which includes in the different kind of factors like way of talking, beliefs, norms,
style and attitude as well.