International Marketing- 03

International Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................3
Key features of international markets.........................................................................................3
Evaluation of operational considerations that should be taken into account during the
developing time of international marketing strategies................................................................4
Characteristics of an international marketing strategies.............................................................4
Legal implications associated with implementing and developing interactional marketing
strategy........................................................................................................................................4
On the basis of particular organisation evaluation of international marketing strategies...........5
TASK 3 ...........................................................................................................................................5
Measure the way by which local culture and language and ethical considerations can influence
marketing communications.........................................................................................................5
Role of technology in international marketing communications................................................6
Implications and requirements of various sales and marketing communication strategies........7
Analyse the globalization concept and review on their impacts on communications.................7
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
International marketing is one of the best and effective application of marketing
principles in order to satisfying people needs and wants across the globe in a particular time
frame. On the other side international marketing consist different kind of activities within the one
or more nation which is also known as global marketing because it includes in marketing mix
concepts such as product, price, place and promotion for giving facility to various nations
people. The present assignment is based on Kickerco organisation which is trading nationally
from past years now this company is looking forward to start their business internationally. It is
important in providing services to different people and able to achieve goals and objectives
easily. This report consists of international marketing strategy. Features of international
marketing with the evaluation of marketing strategy. At last, local culture, language and ethical
considerations that can influence marketing communication is discussed. (Bowie and et. al.,
2016).
TASK 1
Market Research requirement for international marketing
Kickerco is an organisation which is starting it's business at global level and thus it
requires a lot of fund and money. While expanding market at global level, every company needs
money so that it can effectively establish successful business. In context of Kickerco, it wants to
expand it's business at global level then it is important to make an international marketing
strategy. This will help this company to better analyse international markets and develop their
business in these. First of all, the company Kickersco will analyse issues and opportunities in
UK market. After this analyses it has to estimate the rate of success in business. The analysation
of market will include knowing the customers properly. After this marketing campaigns and
programs are made so that Kickersco is able to attract potential customers of UK. The most
important factor while expanding globally is making effective distribution channel for product of
the company. The analysis of market will help to analyse carious factors about UK market like
competitors of Kickersco, sales activities, market share, demands of customers, etc. (Buhler and
Nufer, 2012).

Validity of data produced in developing markets:
Illustration 1: Data Analysis Outsourcing, 2018
Source: Data Analysis Outsourcing, 2018
From the above given data it has been specified that in context with international market
there are so many ways which is used by firms in order to know accurate information towards
business expansion in a perfect way. Therefore, validity of this data always produced large
number of market drivers in order to achieve better outcomes in an appropriate manner.
International marketing information systems:
International marketing research and related any project towards research usually comes
when a firm able to search different types of issues that really needs to be solved in a perfect
manner. Therefore, data collection defines the overall development of regular and formal
collection of accurate information in a proper way. Therefore, Kickerco is required to conduct
various research programmes as they wants expand their business at high level. Along with this
they can achieve their target through using sorts of information systems. Apart from this if
respective firm will use these types of IT knowledge and information then they can make their
services accordingly and able to get success in their business as well. Through following huge
strategical tools they assist its overall workforce and encourage them towards achieving perfect
goals and objectives.