Key Aspects and Scope of International Marketing

This document provides an overview of the key aspects and scope of international marketing, including the rationale for marketing internationally and various routes to market the organization. It covers topics such as international marketing objectives, selection process for entering foreign markets, and strategies for entry into new markets. The document is relevant for students studying international marketing or related courses.

INTERNATIONAL
MARKETING

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Key aspects and scope of international marketing............................................................3
P2 Rationale for this to market internationally and explain various routes to market the
organisation............................................................................................................................4
TASK 2............................................................................................................................................6
P3 Selection process to use while entering into foreign market.............................................6
P4 Various strategies for entry into new market....................................................................7
TASK 3............................................................................................................................................8
P5 Key arguments for local and global debate.......................................................................8
P6 P’s of marketing in organisational context......................................................................10
TASK 4..........................................................................................................................................11
P7 Various international marketing approaches that can be adopted...................................11
P8 Comparison of home and international orientation and ways to assess competitors......13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................14

INTRODUCTION
International Marketing is characterized as an execution of business activities which is designed
to prepare, reward, encourage and guide the flow of the products and services of a corporation to
customers or users in more than one country for profit. Organizations make profit and money by
selling to various geographic areas of their products. In global growth, the businesses face
different obstacles, as they have different cultures and ways of doing business. For the better
understanding of this project company is selected is Tantalum Organisation which makes
forecasting vehicle strategies in order to support a robust linked ecosystem. It was discovered in
2014, and started at uxbridge.. The following report contains scope and key concepts of
international marketing and it also explain rationale for it markets their products internationally.
The following file describes various routes in order to market the organisation internationally.
TASK 1
P1 Key aspects and scope of international marketing
It is business activities which involve various other operations and activities which are
performed in a way which help in promoting and planning of services and products of an
organisation. International marketing has a various scope which are mentioned below:
International marketing helps to maintain stability between countries — there are
numerous performance functions that include marketing, growth, creation, and manufacturing.
Business involves people all over the world coming together and ensuring the business success.
The working of international businesses helps to increase contact between employees. Through
this way people from various countries are joining for both leisure and trade.
Global markets reduce risk and open up several opportunities- It costs a business to
manufacture goods and services. In cases where nation is the centre of all exports, quest
operations need to be cost efficient.
Import and export-Many businesses provide foreign markets with services and goods. Source
of incentive to export these to business franchisees where the company will sell
products to localities. The key goal behind that is sales and profit
generation(Paliwodaand Thomas, 2013). Tantalum corporation has to exports its
products to various countries to make their presence.

Contractual arrangements -The reach of foreign marketing extends as business is done
beyond the domestic countries. Business growth, income rate, customer base, etc. In order to
make contractual arrangements Tantalum corporation has to make various contractual
agreements with various nations in order to expand its business in various countries.
Joint venture- Two companies which come to work together in order to accomplish a
common goal which helps business to expand and club their resources is Joint venture. Scenarios
for production, profit and loss are already calculated in the sense of both money and time. When
a company joins a joint venture, expanding the scale of foreign marketing is beneficial. In order
to expand its business in various countries Tantalum corporation has to make various joint
ventures.
Completely owned manufacturing- Businesses may be strongly engaged in full owned
manufacturing unit. In order to operate in various countries an organisation has to completely
own its manufacturing units. The tantalum company will use this facility in order to sell or
export goods in country to different nearby nations.
P2 Rationale for this to market internationally and explain various routes to market the
organisation
Rational for tantalum Corporation to expand its international marketing business is defined in
more than one country as the application of marketing principles. International marketing's
principal goal is to do business outside the domestic world. Provides a lot of income to tantalum
corporation when pursuing business opportunities for automation and development companies in
other countries. For tantalum Corporation foreign marketing is very lucrative as it needs long-
term resource commitment. This company, on an international basis, will boost earnings and
sales from goods and services. It also helps in creating a competitive advantage in order to
improve living standards of countries (Berthonand et. al., 2012).
Different international market routes
There are different routes which enable organizations to enter international markets.
These routes help the companies initially start their business. Below are different forms of
international marketing –
Licensing– this is a complex system whereby a business sells its rights through the use of
the company's goods and services. It is a tactic where license purchasers have greater market
share.

Direct exporting-after assessing and analyzing the availability of various tools, this is
known to say directly to the consumer. Companies coordinate various distribution schemes in
different regions for distributors to serve them. Across other countries, agents are the marketers
serving businesses. This route can be used by Tantalum Corporation for entering international
market by directly exporting its products and service to various countries.
Franchising-this is a great way to reach and develop international markets there.
Franchising is perfect for companies that have a recurring business model. For tantalum
corporation to expand its business in various countries it can opt for franchising model to make
its presence in these countries.
Buying a business-present local company tabling is the strongest method for accessing
foreign markets. This is because businesses have significant market share and this gives them the
reputation of being local and benefiting from experience of the local market and having a more
consumer base.
Partnership -This is really important when entering an foreign market. This is a smart
opportunity to enter the Asian market with short antonym organisation. There are a variety of
cooperation companies that are convenient for enterprise.
Joint ventures – it is known as a collaboration type in which third-managed business
operates. Best follows a cycle one plus one which is equivalent to three. There are two
businesses working together in this partnership and attaining shared objectives
International Tradeshows and exhibitions - Attending overseas fairs tradeshows and
exhibitions is one of the fastest and most cost-effective ways of researching market
opportunities, local competitors , customers and testing demand for the product which a
company is offering. They are especially helpful for products which 'need to be seen in order to
be sold' or for services which require interpretations one on one.
Trade Missions - It is mainly supported by government providing financial support and
are international initiatives for businesses wishing to experience and pursue export potential by
meeting prospective consumers in their industrial sector.
Above given are various routes through which an organisation can enter in to various countries
expanding its business internationally (Terpstra, Foleyand Sarathy, 2012). For tantalum
corporation also these various routes are applicable it can enter in to partnership with
organisations which are already working in the same field in other countries where as it can

make joint venture with companies through which it can enter in to different countries expanding
its business internationally. Global marketing however is an efficient or acceptable mechanism
which can help a business grow on a international market. Away with this, it is said to be the
marketing strategy, which can allow Tantalum Corporation to give customers all over the world
the different services as well as products.International marketing is characterized as the domestic
conducting of business operations. Different companies have a broad range to broaden their
business on the international market. In do so, there are several main elements of foreign
marketing that include joint venture, contractual arrangements and production that is completely
owned. Companies use different routes when accessing the foreign markets. These are
purchasing a company, joint ventures, exporting partnerships, franchising, and direct.
M1 Opportunities and challenges that marketing internationally
Following are some various challenges and opportunities which are directly related to
international marketing in contrast with Tantalum Corporation:
Opportunities Challenges
Currently primary opportunity which is
available with tantalum corporation at
international level marketing is that nations
in which it is expanding its business have
favourable climatic conditions which can
help firm in achieving targets.
The main challenge which is faced by an
organisation while dealing at global level is
fluctuations in currency rates.
Currently in a country in which Tantalum
Corporation is operating have a good
growth which can help it to achieve success
and enhance its overall performance.
Frequent changes in regulations and rules
governing in a country is another challenge
as it creates various problems to which an
organisation has to deal with in order to
operate.
TASK 2
P3 Selection process to use while entering into foreign market
Various strategies through which tantalum company can venture into foreign market is
mentioned below:

International marketing objectives: Selecting a marketing objective is the first and foremost
step in the process of international marketing. The company here needs to decide particular
market in which they want to venture in order to increase their revenues and profits.
Para metres for selection: it is important that company knows all the parameters for evaluation
as well as selection of market in order to venture into a new market(Neubert, 2017). In order to
work in a foreign market various para metres are market situations, available resources,
government policies, taxes applicable, competitor’s knowledge etc.
Preliminary screening: In this the main objective is to get rid of those markets which do not
have potential customers for the business. The parameter for this is based on screening as per
different products. These include per capita income, infrastructural factors as well as size of
population and so on.
Shortlisting of markets: In the above steps the markets which are not suitable for companies are
eliminated. There are still a number of markets left after this screening. All the left-out markets
are then screened on the basis of information available about those markets.
Evaluation and selection: In this step we left out markets after above shortlisting are again
evaluated based on cost benefit analysis as well as on the basis of feasibility. The best amongst
all the market is then chosen in order to conduct international marketing and business by the
company.
Test marketing: In this market is tested by planting small amount of product in different part of
selected market. Customers are made available with information about price and quality of
products and services. Their feedback is important as it will help to estimate the level of
satisfaction achieved by customer and decision about international marketing.
Commercial production: in this goods and products are produced in the finally selected market.
This is a mass production. It takes into account all the feedbacks from the above steps and
required modifications are made in the product mix at this stage of introduction of product in the
new market.
P4 Various strategies for entry into new market
Marketing strategy can be defined as a step for entering into any new foreign market or
starting business in a new country. There are a number of strategies which can be implemented
by any company in order to distribute and deliver their products and services in any other
company. It is important that a strong and effective marketing strategy is selected to maintain the

brand image of company. The different type of marketing strategies which can be adopted by
company are mentioned below:
Joint venture: This is a kind of partnership in which partners support each other for a specific
business product or project(Watson and et. al., 2018). As per joint venture to companies come
together and work in a common business environment with common goals and objectives. The
basic motive is to increase profits and reduce risk for the companies.
Advantages
This joint venture will help tantalum organisation in gaining expertise with the help of their
partner. Company can also have access to better resources through expanding businesses in
foreign market. Joint ventures also help companies to reduce competition and gain higher shares
in market.
Disadvantages
It is often seen that flexibility is not available with joint ventures in various business situations.
In this situation both parties need to emphasise on joint venture also individual business affairs
due to this winter.Also, equally pay is not given to employees in joint-venture is the depend upon
involvement as well as responsibility in the particular country where business is operating.There
are also conflicts between employees of two companies during joint ventures.
Buying a company: This is one of the best marketing strategies which can be adopted by
businesses for providing a product in a new market that is already existing in the market. In this a
country which is best suited for expansion is selected. However, this method is costly as it helps
in determining true value of organisation within the market.
Advantages
In this company do not need to formulate new strategies and plans as the already existing
strategies and plans can be effectively applied on the situation. The financial condition of
business helps in providing ideas on how to manage business activities in a better way. This
helps in conveniently securing loans and also attracting a number of investors towards the
company.
Disadvantages
The already well-established relationships of company with their stakeholders can be hugely
impacted due to this strategy. There are a number of external factors like increase of competition,
reduction in free sector and so on which may affect the growth of business.Also, in order to

acquire a company huge funds are required. If this buying of companies does not result in
success it might lead to huge losses for company.
Direct exporting: In this marketing strategy the products are made in the already existing
production units. The supply chain management is required to carry on exporting the products
from one foreign market to other(Cavusgil and et. al., 2019). It is an easy process to venture into
international market. The major aim for business in such process will be attaining organisational
goals and objectives.
Advantages
It is a very cost-effective process which can be included by a company in its marketing and will
not even require too much investment. It is also helpful in customer interaction and building
good and healthy relationships with customer.
Disadvantage
This strategy can be totally ineffective is the agent with the distributor does not perform his job
perfectly. It is also not good for establishing a strong customer base. In order to do so huge effort
is required by company.There is a lot of competition in international market due to which a
number of companies cannot succeed through direct exporting.
M2 Market evaluation, entry strategy and recommendations
Direct exporting is the best option for tantalum through which it can venture into
international market. This is a cost-effective process which would not require much investment
by the company. As there are a number of competitors in international market this will be the
best strategy as failures or losses would not have adverse effects on company then.
D1 Evaluation of International market
Globalized marketing is effective or appropriate tools that can help a company expand in a
global market. Along with this, it is far from being marketing strategy that will allow Tantalum
Corporation to provide various services as well as products to millions of customers.
International marketing is defined as enterprise domestic conduct. Various companies have a
wide range of options to expand their business at international market.

TASK 3
P5 Key arguments for local and global debate
Marketing plan can be said to be a document which provides a basis for advertising and
marketing of products of company in the market place. In an international marketing, plan please
a vital role in order to help the organisation in carrying out its operations I am task effectively in
both domestic as well as global markets. While venturing into a foreign market this is it is
important by companies to look into all the rules and regulations followed in those market by
others companies working in same industry. In order to formulate a plan company needs to
assess both local as well as global condition of market and how our goals and objectives of each
of them fulfilled. Tantalum organisation works into providing new technological features
vehicles. This company is very well recognized in its home country as well as local markets. An
effective plan is required for them to enter into international market(Bijaoui, 2016). The local
debate here refers to marketing plans in order to attract the customers of one country where as
the global debate takes into account a marketing plan which can be made popular in foreign
countries as well.
Global
 This this strategy is an operation for business are prepared in such a way that they help
company to conduct their business activities in international market.
 In this chance for increasing productivity as well as profitability of a company are very
large. New opportunities are often ignored by companies which actually increase
efficiency and profitability for companies.
 There is a lot of product development in international market due to high competition and
more specific demand of customers according to the prevailing trend in market. Also,
there are a number of state policies taken into consideration in it.
 In a global market companies will have better opportunities to earn more profit through
more revenues. Companies can use these profits into new business opportunities.
 There are a number of strong policies which are required to be followed in order to work
in an international market. The challenges can be huge making it difficult to 5 minutes
strategies for this sector.
Local

 In this all the business plans are made in such a way that they attract the local customers
of country. The scope of this plan is very limited as they do not reach customers with
different customs and social surroundings.
 An opportunity is available for this market is low when it is comparing to the
international marketing. There is no competition between a domestic company and an
international company.
 Market and company focus on customer in order to run a good business. In this
organisation certainly create bonds with their customers(Trąpczyński and Wrona, 2020).
 Employees working in this organisation are also choosing from the local markets who
have the required management and marketing skills in order to fulfil the limited demand
of company.
 It is often seen that business cannot achieve the growth in local market due to lack of
competition. This also leads to limited use of all the skills as well as capabilities of an
employee. It is not possible for an organisation to enter this part without proper support.
Also, studies are required to be conducted on Competition in the market as there is
extreme competition.
 Tantalum Corporation is formulated in order to build an effective marketing strategy and
stand in the international level
P6 P’s of marketing in organisational context
Marketing tool is analyzing tool which is very helpful in identifying different components
which are being used including the process of company. There are basically several steps
included in it. Company need to follow all the steps in order to establish their business is
international strategies can be formulated by business using this marketing mix:
Product: It is the basic objective of every organisation to sell goods and products to their
customers. Tantalum Corporation have a strong position in bringing in new innovations and a
number of ranges of different services connected with automobiles. Using this advantage
company can easily venture into any international market which do not have good companies in
automobile sector that brings continuous innovation in their products(Yeates, 2018).
Price: every company requires to have a good pricing strategy so that they can fix the price of
every product to services that help to them. Marketing strategy with pricing strategy requires
considering a number of factors by company which include willingness to pay, demand, quality

of product and so on. Them to venture into new market it is required by companies to mention
that their prices are moderated and all the competitors. When taking Tantalum incorporation into
account there are number of products like automation engines which are provided at a very high
range that continues to be a negative aspect for company when dealing in international market.
Place: Refers to the number of outlets of company present in the market. Companies can have
physical outlets and they can also provide online services in order to reach a number of
customers. This is important in increasing revenues for a company. Tantalum organisation is
now selling their products only in local market which have a very limited opportunity. Company
can easily tap into international market so that increase in customer base and sales of company
can be easily done outside the national boundaries of Country.
Promotion: This all relates to promoting services and products in order to reach a large number
of customers(Huang and Sarigöllü, 2014). There are various channels and methods which can be
used for this purpose. However, it is seen that local markets do not have a number of ways for
promoting their products. Tantalum organisation can go for a number of cost-effective modes to
promote their products through which they can easily promote their products in international
markets they are thinking of venturing into.
Tantalum corporation uses innovation in their product, prices are set based in competitive
prices, there are various medium through which they reach their products and services using
online mediums and physical stores. They apply cost effective modes to promote their products,
in this way marketing mix is applied by the organisation in their business to achieve all their
goals and objectives.
All these above factors are very helpful in community and 50 marketing strategy for the
company in order to use in its international business why it expands. It is required to make
improvements as well as adjustments in the strategies loader to make them more effective. In this
way tantalum corporation can easily achieve all its marketing goals and objectives.
M4 Adoption of marketing mix in different international market
Before adopting a marketing mix in international market it is important that proper
research is done by tantalum Corporation in order to make sure that they are venturing into a
profitable market. Company is providing providing product differentiation, making its product
everywhere in affordable prices and also using various promotional tools effectively in
international market.

D2 Critical evaluation of applying marketing mix in international context
International context what is required that company study all the competitors and present
substitutes of their product. It is also necessary that proper study of price of competitors is
conducted. Along-with it the promotional strategy should not hurt any social customs or
behaviour in international market in order to use marketing mix in proper manner.
TASK 4
P7 Various international marketing approaches that can be adopted
There are a number of marketing approaches which helps companies to survive in
international market while they face a number of difficult situations. These are called as
international marketing approaches which can be used by Tantalum Corporation. These include
various approaches such as ethnocentric approach, re geocentric approach, polycentric approach
and Geo centric approach. All these approaches are described below:
Ethnocentric Approach: with the use of this approach can easily his effective ways of the
recruitment process which takes place in foreign markets. This is usually the Department of
human tissues in an organisation to look for candidates who me perfectly fit the profile of vacant
job roles and positions in a company who are effectively suited for those job requirements.
According to ethnocentric approach it is seen that the employees who are working in parent
companies are always given higher position and authority as well as job roles and responsibilities
when compared to those who work in subsidiary companies(Fan, Lau and Zhao, 2019). All the
major decisions in an organisation such as vision, objectives, mission and goals of an
organisation are decided at the headquarters of the company. This approach can be beneficial for
tantalum Corporation.
Geocentric Approach: Geocentric approach refers to approach in which the best suited employee
or candidate who perfectly matches with the job requirements is chosen ignoring their
nationality. Nationality of an employee is not given any importance while choosing the best fit
for a week and position in the organisation. It is said that every employee has their own unique
skills and talents also it is important for organisation to have a diverse workforce so that they can
easily work in a foreign market and also venture into foreign markets. This is an approach which
is used by a number of global companies throughout the world. However, after analyzation this
approach is not suitable for tantalum Corporation.

Poly centric Approach: this is a widely used process by a number of companies for international
recruitment of their employs. The basis of hiring candidates are basically hiring for candidates
who are willing to contribute in creating a good culture and environment at the workplace. Route
meant process are done by the employs who are present in most companies if they have better
knowledge of the concerned market and social understanding of market. Another benefit of this
approach is that company do not need to get employees from the parent organisation and they
have a chance to recruit fresh talents for their international business while they venture into
international market(Singh, 2019). As the employs have greater knowledge about the local
market and local employs the productivity company can be increased. Providing employment in
local regions of foreign countries also help companies to gain the confidence of their government
and they have constant support from foreign government.
Re-geocentric approach: according to this approach of international marketing company is
required to appoint a number of managers from different nations wherever the company has its
presence.Under this process the managers are taken from a number of different countries who
are closely related with the host country where business is to be set up and expansion of business
is to be done. It helps the managers to easily fit in the organisational culture of the company as
they belong to the same nation and their beliefs and social thinking are same as that of the
employees. Cost involved in hiring such managers is also very low. Since these managers are
belonging to the host country itself it is important for them to lead the subordinates and also
influence them by taking necessary decisions in management of organisation. The only negative
aspect related to this approach is that there might be dispute in future between the managers in
the international company units and those managers at the headquarters. Tantalum organisation
can effectively use this approach in order to hire managers who can effectively run their business
in the host country. It is also seen that these managers have knowledge about language and
culture of the place which leads to effective understanding of business markets. However, it is
necessary for companies to make sure that they build a good relationship between manages it
post company and those working in international branches of the business.
P8 Comparison of home and international orientation and ways to assess competitors
It is very important for every organisation to study and evaluate all the competition present
in the market in which company is going to carry on its operation. This helps a company in
effectively developing strategies in order to achieve their goals and objectives in given time

period. In the local market, the competing firms follow the same application of various legal
regulations, business environment, policies and so on. But when looking into foreign markets the
management of business becomes a bit complex as the company have to deal in a totally new
environment. Due to lack in knowledge about regulations as well as procedure is followed in
those international market company may find difficulty in setting up their business. Therefore,
before venturing into a new market it is important by business to critically analyse the market
situation and all the external factors which can affect the functioning of the business in an
international market(Michailova and et. Al., 2017). When taking Tantalum Corporation into
account it is necessary that company research is about the customs as well as various regulations
followed by automobile companies in the country is where it wants to expand its business. There
are a number of approaches which can be traditional as well as modern in order to study the
market before entering into a market. Traditional approaches can be used by organisations for
assessing and identifying competitors and foreign markets.
Whereas modern approach is help business organisation to adapt with the number of
changes which might occur in business environment so that you do not affect the productivity of
organisation. Along with this it is also required that organisational structure of business
compliment the international market and all the approach unity and tricks present in the market
are explored by businesses. In addition to this it is also required by businesses to keep an eye on
all the changes which are taking place in the regulations and policies at international level so that
they can create new strategies in order to prepare for changes and achieve their goals and
objectives within a stipulated time period.
M5 Marketing approaches and competitor analysis and recommendations to operate in
international market
Into international market it is important that company studies all the account so that they
can mix of the strategies to deal with them it is necessary that all the relations the competitors. It
is necessary for company to follow the regulations which are specially drafted for automobile
sector.
D3 Recommendations on structure of organisation to maximise opportunities in international
market
Company is using Re-geocentric approach for structuring its human resource. This will help
the company to successfully run its business in international market as the employees will know

the price, needs and demands of customers well. They can connect to customers more
effectively than other employees.
CONCLUSION
International Marketing is an application of marketing concepts to meet the diverse needs
and desires of various people throughout national boundaries.The International Marketing is
simply to carry out the marketing activities in more than one country. It is also referred to as
Global Marketing, i.e. designing and customizing the marketing mix (viz. product, quality,
location, promotion) worldwide according to the desires of different nations. The above file also
concludes about the various routes which can be used by an organisation to enter into
international markets. This also determines various scope and key aspects of international
marketing. It also comprises of various key criteria and selection process while considering
international marketing.
REFERENCES
Books and Journals
Neubert, M., 2017. Global market strategies: How to turn your company into a successful
international enterprise. Campus Verlag.
Watson IV, G.F., and et. al., 2018. International market entry strategies: Relational, digital, and
hybrid approaches. Journal of International Marketing. 26(1). pp.30-60.
Cavusgil, S.T., and et. al., 2019. International business. Pearson Australia.
Bijaoui, I., 2016. SMEs in an era of globalization: International business and market strategies.
Springer.
Trąpczyński, P. and Wrona, T., 2020. From going international to being international-strategies
for international competitiveness. Poznan University of Economics Review. 13(1).
Yeates, N. ed., 2018. Understanding global social policy. Policy Press.
Huang, R. and Sarigöllü, E., 2014. How brand awareness relates to market outcome, brand
equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-
132). Springer, New York, NY.
Fan, S., Lau, R.Y. and Zhao, J.L., 2019. Demystifying big data analytics for business
intelligence through the lens of marketing mix. Big Data Research. 2(1). pp.28-32.
Singh, M., 2019. Marketing mix of 4P’s for competitive advantage. IOSR Journal of Business
and Management. 3(6). pp.40-45.
Michailova, S., and et. Al., 2017. Rethinking ethnocentrism in international business
research. Global Strategy Journal. 7(4), pp.335-353.
Terpstra, V., Foley, J. and Sarathy, R., 2012. International marketing. Naper Press.
Berthon, P.R., and et. al., 2012. Marketing meets Web 2.0, social media, and creative consumers:
Implications for international marketing strategy. Business horizons. 55(3). pp.261-271.
Paliwoda, S. and Thomas, M., 2013. International marketing. Routledge.

Ford, I.D. and Leonidou, L.C., 2013. Research developments in international marketing. New
Perspectives on International Market-ing, edited by SJ Paliwoda, pp.3-32.
Chenery, H., and et. al., 2015. Alternative routes to development. In Modeling Developing
Countries' Policies in General Equilibrium (pp. 179-215).
Killing, J.P., 2017. How to make a global joint venture work. In International Business (pp. 321-
328). Routledge.
Neubert, M., 2013. Global market strategies: How to turn your company into a successful
international enterprise. Campus Verlag.
Watson IV, G.F., and et. al., 2018. International market entry strategies: Relational, digital, and
hybrid approaches. Journal of International Marketing. 26(1). pp.30-60.
Cavusgil, S.T., and et. al., 2014. International business. Pearson Australia.
Bijaoui, I., 2016. SMEs in an era of globalization: International business and market strategies.
Springer.
Trąpczyński, P. and Wrona, T., 2013. From going international to being international-strategies
for international competitiveness. Poznan University of Economics Review. 13(1).
Yeates, N. ed., 2014. Understanding global social policy. Policy Press.