Scope and Aspects of International Marketing

International marketing

Table of Contents
Table of Contents.............................................................................................................................2
Introduction......................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Scope and key aspects of international marketing.................................................................3
P2 Rationale for this to market internationally and explain various routes to market the
organisation..................................................................................................................................4
TASK 2............................................................................................................................................5
P3 key criteria and selection process to use while considering the market for entering.............5
P4 Different strategies for market entry......................................................................................6
P5 key arguments in global and local debate...............................................................................6
P6 How P’s of marketing differs in various organisation context...............................................7
TASK 4............................................................................................................................................8
P7 Explain and evaluate different international marketing approaches that can be adopted......8
P8 Compare home and international orientation and ways for assessing competitors................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

Introduction
International marketing is known as the operational activity and task in which a company
starts doing business in new foreign market. The main objective of all organisations is to earn
more profit and money. For doing so, the strategy used by companies is entering the international
markets. There are various opportunities for a company while operating business in foreign
markets. This is helpful in making good money and reaching the potential customers of
international countries (Bijaoui, 2016). The company considered in this report is Tantalum
corporation. This company is involved in making comprehensive connected ecosystem. This
organisation was started in Uxbridge in the year 2014. This report will tell about scope and
aspects of international marketing. It also consists of rationale for this to market internationally
and explain various routes to market the organisation. There is explanation of selection process
while entering new markets. This report will help in analysing various approaches of
international marketing. There is description of home as well as international orientation in order
to assess competitors.
TASK 1
P1 Scope and key aspects of international marketing
International marketing is known as the factor which is helpful in doing business in foreign
countries and making money. It is helpful for promoting and manufacturing of products and
services across the globe (Trąpczyński, and Wrona, 2013). International marketing has a white
scope in market. This is described below-
International marketing helps in in maintaining peace among various Nations - in a
business organisation, there are various departments like production, marketing, research and
development, manufacturing, etc. Which are performed effectively in order to gain customer’s
interest. There are various countries which do business for commerce and recreation.
International markets open various opportunities- the manufacturing of services and
products in international market will help in reaching potential pool of customers. This is helpful
in managing the operations in cost effective manner.
Export and import - there are various organisations which manufacture product and
services in international markets. There are various local organisations which manufacture their

product in international market through import and export. This helps in developing a country's
economy.
Contractual agreement - there are some cases in which business operations are conducted
outside national market for maximizing profits (Yeates, ed., 2014). This is helpful in increasing
the customer base and profit volume.
Joint ventures - this explains that there are two companies which combine their operations
for attaining success in market by having common objectives.
P2 Rationale for this to market internationally and explain various routes to market the
organisation
Rational for tantalum Corporation to expand its business internationally
International marketing is known as the marketing of products and services in more than
one country. major objective of doing business outside the country is to make more money and
attract a lot of customers towards the organisation. In the same way, tantalum corporation is is
planning to expand its business in other countries. This company deals in automation and
technological advancement of automobiles. There is lot of opportunity for this company to
generate more revenue while conducting business operations at international level.
Different routes for market internationally
For business operations, there are various routes that are used by companies for entering
international markets. Some of these are given below-
 Licensing- it is known as the arrangement in which an organisation transfer the rights for
selling of products and services of the company.
 Direct exporting- it is known as selling of products and services directly into
market.there is evaluation as well as analysis of resource availability before direct
exporting.
 Franchising - it is known as the way in which products and services are launched in
various foreign countries.