Key Aspects and Scope of International Marketing

INTERNATIONAL
MARKETING

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Key aspects and scope of international marketing............................................................3
P2 Rationale for this to market internationally and explain various routes to market the
organisation............................................................................................................................4
TASK 2............................................................................................................................................6
P3 Selection process to use while entering into foreign market.............................................6
P4 Various strategies for entry into new market....................................................................7
TASK 3............................................................................................................................................8
P5 Key arguments for local and global debate.......................................................................8
P6 P’s of marketing in organisational context......................................................................10
TASK 4..........................................................................................................................................11
P7 Various international marketing approaches that can be adopted...................................11
P8 Comparison of home and international orientation and ways to assess competitors......13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................14

INTRODUCTION
International Marketing is characterized as an execution of business activities which is designed
to prepare, reward, encourage and guide the flow of the products and services of a corporation to
customers or users in more than one country for profit. Organizations make profit and money by
selling to various geographic areas of their products. In global growth, the businesses face
different obstacles, as they have different cultures and ways of doing business. For the better
understanding of this project company is selected is Tantalum Organisation which makes
forecasting vehicle strategies in order to support a robust linked ecosystem. It was discovered in
2014, and started at uxbridge.. The following report contains scope and key concepts of
international marketing and it also explain rationale for it markets their products internationally.
The following file describes various routes in order to market the organisation internationally.
TASK 1
P1 Key aspects and scope of international marketing
It is business activities which involve various other operations and activities which are
performed in a way which help in promoting and planning of services and products of an
organisation. International marketing has a various scope which are mentioned below:
International marketing helps to maintain stability between countries — there are
numerous performance functions that include marketing, growth, creation, and manufacturing.
Business involves people all over the world coming together and ensuring the business success.
The working of international businesses helps to increase contact between employees. Through
this way people from various countries are joining for both leisure and trade.
Global markets reduce risk and open up several opportunities- It costs a business to
manufacture goods and services. In cases where nation is the centre of all exports, quest
operations need to be cost efficient.
Import and export-Many businesses provide foreign markets with services and goods. Source
of incentive to export these to business franchisees where the company will sell
products to localities. The key goal behind that is sales and profit
generation(Paliwodaand Thomas, 2013). Tantalum corporation has to exports its
products to various countries to make their presence.

Contractual arrangements -The reach of foreign marketing extends as business is done
beyond the domestic countries. Business growth, income rate, customer base, etc. In order to
make contractual arrangements Tantalum corporation has to make various contractual
agreements with various nations in order to expand its business in various countries.
Joint venture- Two companies which come to work together in order to accomplish a
common goal which helps business to expand and club their resources is Joint venture. Scenarios
for production, profit and loss are already calculated in the sense of both money and time. When
a company joins a joint venture, expanding the scale of foreign marketing is beneficial. In order
to expand its business in various countries Tantalum corporation has to make various joint
ventures.
Completely owned manufacturing- Businesses may be strongly engaged in full owned
manufacturing unit. In order to operate in various countries an organisation has to completely
own its manufacturing units. The tantalum company will use this facility in order to sell or
export goods in country to different nearby nations.
P2 Rationale for this to market internationally and explain various routes to market the
organisation
Rational for tantalum Corporation to expand its international marketing business is defined in
more than one country as the application of marketing principles. International marketing's
principal goal is to do business outside the domestic world. Provides a lot of income to tantalum
corporation when pursuing business opportunities for automation and development companies in
other countries. For tantalum Corporation foreign marketing is very lucrative as it needs long-
term resource commitment. This company, on an international basis, will boost earnings and
sales from goods and services. It also helps in creating a competitive advantage in order to
improve living standards of countries (Berthonand et. al., 2012).
Different international market routes
There are different routes which enable organizations to enter international markets.
These routes help the companies initially start their business. Below are different forms of
international marketing –
Licensing– this is a complex system whereby a business sells its rights through the use of
the company's goods and services. It is a tactic where license purchasers have greater market
share.