International Marketing: Business Activities, Strategies, and Challenges

INTERNATIONA MARKETING

INTRODUCTION
International marketing termed out use of marketing principle that assist to satisfy the
varied needs and wants of diverse individual across the national boarders (Cantoni, Rocha and
Righetti, 2019). It can be termed out as international procedure of planning and implementing the
formation, put value, upgrade and delivery of ideas.
The present report is based on business activities of Zara, this is fashion retailing brand
that engaged in offering fashionable commodities to customers. Currently, Zara is taking steps
towards to enter new market to enhance profitability.
The present report is based on business activities of International marketing.
Furthermore, study will establish the considerate that how marketing contributes to business
strategic world-wide context. Also, evaluation will be conducted on selection of global markets
and define the key accomplishment components. Lastly, investigation will be conducted on
features that how marketing plan needs to adapted and standardised.
LO 1
P1
International marketing termed out as the global marketing and this has earned great scope in
this competitive era. This is defined as act that mainly designed to plan, value, encourage and
directs the flow of firm belongings and services to customers. In addition to this, the scope of
global marketing enhances with international market for opening up for business (Rhoades,
Castiello-Gutierrez and O'Toole, 2019). Henceforth, universal brands reprobate in major portion
of their incomes from outside of the parental country. Additionally, factors affecting the scope of
international marketing are termed out in following context as-:
P2
The rationale behind entities to adopt international marketing is to have expansion of
business activities and to generate large amount of profitability. In addition to this, international
market offers more opportunities and growth potentially. There are number of entities that go
international to expand their business operations (Martínez Alvarado, and Flores de Rivas,
2019). Therefore, the significant aspect of inward bound markets are inclusive of creating more
profits, to undertake rival for new sales, investment opportunities, expanding, falling costs and
hiring new talent. Henceforth, the routers to enter into international market are termed out as-:
1