Scope and Concepts of International Marketing

International
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Scope and concepts of international marketing....................................................................1
P2. Describe various routes to market that they can adopt..........................................................2
TASK 2............................................................................................................................................3
P3. Evaluate the selection process when international market to enter.......................................3
P4. Different market entry strategies along with merits and demerits .......................................4
TASK 3............................................................................................................................................5
P5. Key arguments in the global vs local debate.........................................................................5
P6. How product, pricing, promotional and distribution approach differs in a variety of
international matter......................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
The term international marketing is an activity to exchange of goods and services across
borders to satisfy the needs and wants of customers (Bamberger, Bronshtein and Yemini, 2020).
It is defined as performance of firms for develop of price, promote and direct flow of goods and
services all over world and they identify target market. Selected organisation is Amazon is an
American multinational firm and cloud computing firm. It was founded in 5th July 1994 by Jeff
Bezos and basically it is based on Seattle, Washington. Amazon is largest brand store in world
with total sales and market capitalization is high. For this assessment, various topic are covered
which are named as scope and concepts of international marketing, describe various routes of
Market internationally, evaluate, criteria for selection process, different marketing strategies
with merits and demerits, arguments of local vs international debate, how 4P's differs in
international contexts.
TASK 1
P1. Scope and concepts of international marketing
It is said to be that international marketing consist of exchange of products or services
from another global world and mainly it should be identify their target market (Dam, Le Dinh
and Menvielle, 2019). Various scope and key concepts that are defined with context to Amazon
are as mentioned below:
Scope of international marketing:
Export: International business when goods are produced in one country then shipped into
another country for further trading. For Amazon, they can sell their products programs which can
help to MSMEs and brands from internationally.
Import: There are many goods and services bought to be in one country from another for
the purpose of use or sale of products. In case of Amazon, it is important for economy because
they can allow to supply with high cost or low cost to a specific products or services from other
nations.
Joint ventures: These type of scope consist of when two firms or brands can come
together in market. Their profits and losses are decide in terms of value and it is beneficial for
increase their scope of marketing.