Role of Technology in International Marketing Communication

International Marketing

Table of Content
•Introduction
•Way which ay affect marketing communication
•Role of technology in international marketing communication
•Different sales and marketing communications strategies
•Concept of globalisation and its impact on communications
•Conclusion
•References

INTRODUCTION
Marketing is an activity of selling, purchasing and promoting goods and
services of a company in a particular business area with the purpose of
fulfilling consumer needs and demands. International marketing indicates as
the execution of the business activities and operations at international level
so that the enterprise can also make the flow of its commodities and services
to its target audiences in more than one nation to earn profit.

Role of technology in international marketing
communication
In Kickerco, the administration can use technology in different manner
when they will operate their business internationally. The role of
technology in global marketing is as below:
Promoting goods and services- Technology play an effective role in
creating awareness about the goods and services of the firm
internationally.