Role of Technology in International Marketing Communication

This presentation discusses the role of technology in international marketing communication and its impact on global business. It explores different sales and marketing communication strategies and explains the concept of globalization and its effect on communication.

International Marketing

Table of Content
•Introduction
•Way which ay affect marketing communication
•Role of technology in international marketing communication
•Different sales and marketing communications strategies
•Concept of globalisation and its impact on communications
•Conclusion
•References

INTRODUCTION
Marketing is an activity of selling, purchasing and promoting goods and
services of a company in a particular business area with the purpose of
fulfilling consumer needs and demands. International marketing indicates as
the execution of the business activities and operations at international level
so that the enterprise can also make the flow of its commodities and services
to its target audiences in more than one nation to earn profit.

Role of technology in international marketing
communication
In Kickerco, the administration can use technology in different manner
when they will operate their business internationally. The role of
technology in global marketing is as below:
Promoting goods and services- Technology play an effective role in
creating awareness about the goods and services of the firm
internationally.

Way which may affect marketing communications
Local customs, culture, language and ethical considerations affect marketing
communication, when firm operate its business globally and use different
tools and techniques for promotion of goods and services of it. Kickerco
want to expand its business globally so when the firm use different
marketing communication tools like social media and others in that nation
where culture are not permitted to use them, then it affect the firm.

Contd...
Solving customer queries- The management of a business firm can use technology
in its customer care services and resolving their issues timely. By offering an
option of feedback and issue on company website or mobile application the
venture can aware with consumer’s problems and provide them relevant solution.
Sharing information and data- Technology also assist in transmitting information
one place to another place. With the help of using effective tools of communication
like email, chat box and many more,

Different sales and marketing communications
strategies
The description of different marketing and communication strategies, that can be
required and implement by Kickerco in its business during international
operations, as under:
Online advertisement- It is an important and reliable marketing communication
strategy that can be adopt by the management of respective firm in term of
awarding potential client about the goods and services that are produced by
enterprise.

Contd...
Offline promotion- By using different tools of offline marketing like billboards,
television and newspaper etc. an organisation can publish its goods and services
in market. This tool can be beneficial to the venture in term of promote existing
and new commodities so that target audiences aware with them.
Direct marketing- It is an effective plan of action that can be used by a business
firm in term of making direct communication about the goods and services to
pre selected consumers and target audiences.

Concept of globalisation and its impact on
communications
Globalisation is an activity of making interaction and integration among individual,
companies and governments crosswise the world. It is the spread of goods,
technology, information and employment across national borders and cultures.
Globalisation affects global communication directly and assists in developing
business opportunities, remove cultural barriers and improve a global village.
Now these organisations prefer to hire people that are located in other nations so
that they have information about different language.

CONCLUSION
This has been summarised form the above information that by operating a business in
international level, the firm can make development in its business in form of retaining
customer and increasing customer base by offer product and services as per their
need. Technology also plays an important role in creating awareness and increasing
sales of the firm in effective manner. Globalisation affects the business of firm in
positive by offering opportunity of running business in global business environment.

REFERENCE
• Hüttner, M., 2018. Marketing-Management: allgemein-sektoral-international.
Walter de Gruyter GmbH & Co KG.
• Graham, A., 2018. Managing airports: An international perspective.
Routledge.
• Armstrong, G.M. and et. al., 2018. Marketing: an introduction. Pearson UK.

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