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International Marketing Strategy Based on The COBABURU

   

Added on  2020-11-12

8 Pages2061 Words476 Views
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International marketing
International Marketing Strategy Based on The COBABURU_1

Table of ContentsINTRODUCTION...........................................................................................................................1SECTION 1......................................................................................................................................1Identification of ethics issues.................................................................................................1SECTION 2......................................................................................................................................2Explore the social cultural and consumer behaviour elements and their implication............2SECTION 3......................................................................................................................................4RECOMMENDATION..........................................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
International Marketing Strategy Based on The COBABURU_2

INTRODUCTIONInternational marketing is based strategy that is invented in the home country of theorganisation and distribution in other countries(Armstrong & et.al,2015). Present study is basedon The COBABURU. It is a medium sized Australian brewery. It is a producer, whole-seller andretailer of the premium niche drink. The report will include the ethical issues of the company athome country as well as France. It will explained the elements of social cultural and consumerbehaviours and their implications on the company.SECTION 1Identification of ethics issuesEthics issues:-For The COBABURU, there are so many ethical issues arises in targeting the customersof France as well as Australia:-Human rights:-The COBABURU company's main ethical issue is related to human right that arises whencompany do not provides basic rights like freedom of thought& expression, right to democracyand social security to the employees at the workplace that creates ethical issues to the companybecause company do not do such type of work that do not care about the right of the employeesat France as well as Australia(Eteokleous, Leonidou & Katsikeas,2016).Work environment:-It is also a big ethical issue for the COBABURA because it is a brewery type companythat uses harmful material at the work place that is an important ethical issue for the companybecause if company do not provide a good environment at workplace than employees are not feelhappy and safe at workplace and they may be leave the organisation. According to countriesenvironment, the facilities are provided to the workers. If the COBABURA do not provideaccordingly that creates big ethical issues.Bribery and corruption:-It is also an ethical issue because influence someone's behaviours by doing unethicalthings like giving unearned rewards. It is a wrong things that done by the company and makes1
International Marketing Strategy Based on The COBABURU_3

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