International Marketing: Mini Case Study on Apple's Business Model and Long-Term Strategic Objectives for Websites

Running Head: INTERNATIONAL MARKETING 1
International marketing
Names
Institution

INTERNATIONAL MARKETING 2
a) Mini case study highlighting superior innovation in the business mode.
Mini Case Study: Innovation for Apple inc Business Model
Companies can review and also revise their business model as provided by the Apple Inc
to enhance their success. Over the last decade Apple Inc has gain a worldwide recognition based
on their quality products (Daniela, 2012). Apple Inc has also acquired competitive advantage
over its competitors thus contributing great success in many industries. Based on its success over
the years, the company has observed new business models which it can use in combination with
its brand, hence being in a position to offer best services to its new customers as well as maintain
the existing ones.
In 2003, apple innovated new business model which made it to open the online store
iTunes and in 2007 went further to adopt other strategies of revolutionizing the smartphone
market to help it generate revenue through its existing customers, and also to expand its market
share through attracting new customers. Three years later, the company created the tablet
computer industry, which was done through the introduction of the iPod, iPhone and iPad line of
the business which was a great move in the business model in terms of innovation.
Over the years its management has been focusing on success through innovation, and has
therefore assisted the company to gain a competitive advantage. Due to its unique operational
and marketing strategies, Apple has been able to challenge key competitors such as Sony,
Hewlett- Packard and other companies (Rahul, 2018). Also, the company has innovated other
business models such as the guiding policy, which have led to various benefits such as assisting
the organization to shift its competitive focus to mobile devices. The company has also laid
down other strategies which it intends to use in innovation for other business models to enhance
its level of customer satisfaction and also to continue gaining international recognition.