International Marketing: Approaches, Orientation, and Competitor Analysis

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International Marketing
INTRODUCTION
The international marketing is basically defined as the combination of various
marketing tactics which is used by organization for popularising their goods and services
globally (Gregory, Ngo and Karavdic, 2019). Due to the effective use of various
marketing strategies organization is able to identify the needs and desires of users
quickly. The chosen company is five guys restaurant and this company was established
in 1986. But now the management of this firm is going to establish their business in new
location and the name of that location is Denmark. The report will cover Explain and
analyse the various international marketing approaches organizations can adopt. It further
cover compare home and international orientation and ways to access competitors
outlining the implications of each approach. In the process of international marketing the
strategies which are used by company are online advertising, digital marketing and others.
Compare home and international orientation and ways to access
competitors outlining the implications of each approach
Home orientation
 Organization needs very less investment.
 Here technology is utilized in limited manner.
 In home orientation the area of the market is limited and due to this
completion is very less for competitor (Paul and Bhakar, 2018).
 The activities in home orientation are done within geographical
boundaries.
International orientation
 Company required high level of investment.
 In international orientation the activities of company are run in
international level.
 In international orientation the area of market is very wide which leads to
enhance competition globally.
 Technology are heavily used for promoting and producing the product.