International Marketing of Coca Cola: Key Arguments, Approaches, and Implications

Unit-40: International
marketing

INTRODUCTION
The current presentation is based on international marketing of Coca
Cola company which comprises of discussion about the key arguments in
the global vs local debate. Beside this, a discussion about product,
pricing, promotional and distribution approach is also made along with
analysing various international marketing approaches which
organisations can adopt. At last, a comparison between home and
international orientation and ways to assess competitors outlining the
implications of each approach is also presented in current PPT.

P5) Overview of the key arguments in the
global vs local debate
Before entering an international market, it is important for Coca Cola
company to have an effective understanding about the concept od global
and local market. A debate can be made out that if a company wants to
continue only in a local market tat it dose note require to have efficient
market research or any further investigation. On the other hand, if a
company wants to successful operate at global level than it is important
and most vital to conduct and go through regular market research.

P6) The product, pricing, promotional and
distribution approach
It has been observed that while
operating in an international market
implication of marketing mix
elements is efficiently required by
Coca Cola company to consider
various vital aspects of international
market.