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Canada Goose International Marketing Strategy

   

Added on  2020-05-28

7 Pages1304 Words106 Views
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Running head: INTERNATIONAL MARKETINGInternational marketingName of studentName of UniversityAuthor note
Canada Goose International Marketing Strategy_1

1INTERNATIONAL MARKETINGTable of ContentsCompany and brand analysis...........................................................................................................2Strengths and weaknesses in respect of entry to foreign markets...................................................2Facts.............................................................................................................................................2Implications for product marketing strategy................................................................................2History of brand and future prospects.............................................................................................3Facts.............................................................................................................................................3Implications of products marketing strategy................................................................................4Conclusion.......................................................................................................................................4References........................................................................................................................................6
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2INTERNATIONAL MARKETINGCompany and brand analysisCanada Goose is one of the major clothing company for self made clothing styles and thehuge collection of winter clothes is crafted with sheer excellence rather than being tailored. It isone of the most famous custom-made clothing companies in Canada that manages exporting ofgood quality goose winter wears to Switzerland because of good trade relations between thesetwo countries (Canadagoose.com, 2018). Strengths and weaknesses in respect of entry to foreign markets FactsOne of the major strengths for the brand to enter foreign markets could be theinternational business expansion and ability to generate more revenue in business. Theweaknesses could include lack of understanding the different culture and perception ofcustomers, which might create difficulties in determining the needs and preferences of othercustomers in the foreign market. Switzerland’s nominal GDP is 659.87 billion USD and theCanadian direct investments nearly 8030 million CAD, due to which, it has become easy forCanada Goose to enter the foreign markets with ease and effectiveness (Ford & Leonidou, 2013).Implications for product marketing strategyThe economy of Switzerland is very much innovative and competitive, which hasallowed for better entrepreneurship and higher production level. The labor laws, rules andregulations are flexible and the political corruption tends to be on the lower side, which hasgiven the clothing company to grow and expand properly. Both the countries share a commonlanguage, which makes it easier for the CCC to export its products by getting accustomed with
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