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International Marketing - Assignment

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Added on  2020-10-22

International Marketing - Assignment

   Added on 2020-10-22

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INTERNATIONAL MARKETING
International Marketing - Assignment_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1Meaning, scope and key concepts of International Marketing...................................................1Reasons for organization to want to market internationally.......................................................4Various routes for entering into the international markets..........................................................4LO 2.................................................................................................................................................6Evaluation of entry to selection of different markets and defining success factors....................6LO 3...............................................................................................................................................10Key arguments in global against the local marketing...............................................................10Investigating marketing mix in international context...............................................................12LO 4...............................................................................................................................................13Explaining and analyzing different marketing approaches.......................................................13Comparing home and international orientation and ways of assessing competitors...............14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
International Marketing - Assignment_2
INTRODUCTIONInternational marketing can be defined as carrying out of marketing activities by theorganisations across national boundaries. It is basically creation of marketing mix strategiesinternationally for selling the products and services in the international markets according to thetastes and preferences of targetted international customers(Cadogan, 2012). The Frazer companyLtd, is a plastic manufacturing organisation located in Gloucestershire. The company is a reliablesupplier of fabricated finished goods made of plastic, wanting to expand its businessinternationally. The present report will discuss international marketing strategies designed by thecompany for expanding its business internationally. It will also cover the basic differencesbetween local and international marketing and the scope of it. The report will lay its emphasis ondifferent entry gates for expansion of business in the global markets and selection of the mostappropriate channel for entering into the international market.LO 1Meaning, scope and key concepts of International MarketingInternational marketing is planning and designing of marketing mix (price, promotion,place and people) for effectively flowing the goods and services in the international markets forthe motive of earning profits by the organisations. From the above description of international marketing it has been evolved that it includesresearch of the intended countries where the business is to be carried out, identification of thetastes and preferences of the people in the plastic industry, preparing strategies and takingdecisions regarding the marketing mix of the company, entering into the foreign markets througha particular gate after proper analysis and finally starting operations in international markets andsatisfying customers.Characteristics of international marketingIt is the marketing of company's products and services in the foreign markets.The term international marketing involve at least two nations where the products andservices are served to the targetted customers.International marketing is characterised by large scale operations in terms ofmanufacturing, transportation and warehousing(Cateora, 2007).The concept of international marketing is that. it makes available goods in theinternational markets according to the needs and requirements of foreign customers.1
International Marketing - Assignment_3
International marketing is imposed with the challenges like trade barriers, marketingrestrictions etc.The planning and designing of international marketing plans and strategies are verycomplex and thus it makes the implementation of international marketing activitiesdifficult.Key concepts of International marketingInternational marketing have following key concepts that are given below:Production concept: International marketing have a production concept in which themanagement focuses on improving efficiency of the production and also finding the mosteffective distribution channels. This concept states that customers in the global markets will buyproducts that are easily available and comfortable affordable.Selling concept: This concept of international marketing is about selling the goods whichis produced by the company regardless of the requirements of target global markets. It basicallymeans selling the standardised products to international customers without moulding it accordingto needs and requirement of the customers. The main objective here is to increase the sale,overlooking the long term profitability of the organisation(Five Marketing Concepts Explainedwith Examples, 2017).Product concept: This concept is one of the most popular concept applied by themanagement of different companies. This concept says that international customers will buythose goods and services which provides the best quality, innovative characteristics and whichbest meets their expectation. The international marketing strategies involves improvement ofproducts on the continuous basis for meeting the expectations of its target customers.Marketing concept: This concept holds that meeting customers needs and requirementsis the utmost organisational goals and objectives for sustaining and growing in the internationalmarket. This concept believes that hearing customers say and reacting accordingly is the way tosuccess for any organisation. Frazer follows this concept of satisfying its clients by delivery themthe goods and services according to its clients specifications.Societal concept : This concept states that goods and services delivered to the customersmust provide some value to them and must increase the society's welfare in general.2
International Marketing - Assignment_4

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