International Marketing: Trends, Challenges, and Strategic Recommendations

This document discusses the trends, challenges, and strategic recommendations in international marketing. It explores the growth of the global retail industry, analyzes Wallmart's competitive advantage, and provides recommendations for building sustainable competitive advantages in the future.

International
Marketing
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................5
SECTION 3.....................................................................................................................................7
Recommendation related to build sustainable competitive advantages in future........................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
International marketing can be understood as global trading of various goods and services
among various countries within untapped arenas, where strategic vision and marketing,
promotional scale efficacy have been competently growing on global competitive domains.
Globally internationally marketing is widely growing on new horizons where creative scale
efficacy productively, for bringing on new goals imperatively on new ques aspects where retail
industry has been actively growing within larger arenas. Wallmart is one of the best brand
within global retail industry , with its best products quality and services with consumers
functional scale. The report has critically analysed evaluation of trends in international market
sector within retail industry for operations functional scale, study further will be focusing on
various domains developed on goals variably. The report will be also analysing various new
challenges faced by retail industry competitively, and various new profound recommendations
for development within long term global marketing strategies. The study will be also discussing
strategic alternatives for development of marketing strategies within untapped market arenas
where Wallmart has been actively growing on new expertise domains functionally (Armstrong,
Kotler and Brennan, 2018).
TASK 1
Wallmart is one of the biggest American multinational retail corporation brand that operates
chain of hypermarkets, grocery stores and various other retail services with high range of
innovative products. The brand is well know for best innovative marketing, strategic customers
target practices where the brand has 11,510 brand stores and clubs in 27 countries. It can be also
analysed that Wallmart has varied scale new productive designs coming on among varied range
of corporate expansion and also with new scale innovation coming up with external factors in
change. Wallamrt is worlds largest company by revenue horizons, and is the largest private
employer in world with 2.2 million employees. The brand aims to further upscale targets actively
and also boost on creative efficacy profoundly within various grounds, on which larger scale
goal efficacy have been risen impact fully. The key customer segmentation is done to bring on
varied new scale evolution widely and also productively focus on extensive customers
satisfaction services, for leveraging higher scale goal innovation on larger domains for external
competitive strength (Armstrong and et.al., 2018). It can be also analysed that there are new keen
growth coming on within revenue targets building on, to enhance its target markets and also to
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potentially leverage wider revenue goals actively. The vast majority of its suppliers are in the
United States. However, the supply chain for Walmart stores is global, with suppliers in the
United Kingdom, Canada, China, Mexico, Taiwan, Hong Kong, France, and other countries.
International retail industry is widely growing within world, where there are various
paradigms of innovative products and services coming on for larger informed productive
domains and also for stronger functional scale efficacy. Globally the international market sector
is actively expanding within various domains among corporate culture where there are various
new brands coming on among new expertise. Wallmart is one of the best brand within global
domains where high globalisation and informative scale efficacy has developed larger new
arenas of functional innovation, higher keen new quest goals. There are various new trends
coming on which are as follows:
 Investing on Omni channel Retail services : There is varied new scale innovation
coming in within investing on Omni channel Retail services within productive scale
domains and new range of fundamental scale efficacy for consumers satisfaction and
enlarged scale of diversity. The promotional scale services have been widely growing
within untapped arenas where Omni channel retail services directly enable consumers to
be in contact with companies within varied scenarios and also for larger scale efficacy on
varied grounds. Wallmart is also one of the best dynamic competitive retail brand widely
coming on new scale digital diversity and for operational scale services, where there are
varied new goals variedly coming on (Cateora, and et.al., 2020). Retail industry has been
widely growing for commercial personalised expansion within new horizons, where new
quest functional paradigms are taking shape. There are various new companies coming
on within retail competitive industry on which new scale digital marketing are widely
taking shape within new horizons, also with varied new profound diversity there have
been active shift towards wider scale efficacy within keen aspects. Omni channel retail
services are widely innovative for bringing on leveraged marketing effective goals
standards, also for potential scale efficacy to yield competitive revenue standards where
there are varied new scale opportunities within longer run (Chen, Van Der Lans, and
Phan, 2017).
 Personalised retail experiences: The personalised retail services within Wallmart are
also one of the key evolving domain where varied scale functional efficacy and technical
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diversity has been productively growing on new scale grounds. There are varied
customers customisation factors coming on, for which there are varied new divergent
scale productivity coming on where varied new keen strength has been found to be
actively taking shape. With varied innovative work goals strengthening coming on there
are new scale efficacy prominently taking shape among larger scale goals on which
revenue targets are actively developed prominently. It can be also analysed that the
personalised retail domains there is competitive strength business opportunity taking
shape, also there is varied scale determinants demanded for keeping up new creative
goals functional scale goal diversity for keeping up keen strength. Retail industry has
been actively growing within creative goals where leveraging efficacy prominently, for
keeping up larger new targets among consumers working goals to also enhance new
goals impact fully for keeping up larger diversity. There is varied demand for
personalised new scale productive growth among work scenarios where larger functional
growth efficacy has been adopted, also to evolve on new scale evolving demands for
which upscale goals have been framed. Personalised retail experiences are actively
essential to bring on higher revenue growth operated within and new leveraged scenarios
informatively (Chaffey, 2019).
 Expanding into new emerging markets and creation of new channels: There are various
new business scale expansion opportunities coming on within emerging markets on
which varied scale growth factors are there. Retail industry has been actively taking
shape on new aspects where various new channels are developed on various grounds, by
keeping focus on larger scale productivity for bringing on keen profound efficacy within
longer run. The competitive paradigms here have varied scope for keeping up new scale
targets profoundly active and also for raising stronger fundamental diversity within
grounds. It can be also analysed that Wallmart is actively expanding on new scale
innovation, for bringing on scaled efficacy and productive growth within operational
aspects on which there are divergent productive goals demanded on varied goals on keen
parameters. There are varied new scale innovations coming within business goals
horizons on which expansion and diversity implementation have been analysed as one of
the most common goal profoundly impacting functional scale efficacy on varied domains
effectively (Davcik and Sharma, 2016).
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TASK 2
Wallmark has to productively leverage new horizons for larger new goals within
productive competitive global retail industry on which, various new larger effective revenue
targets profoundly, where international competitive position goals. Domestic regional and
international success, have been analysed as one of the key strength within varied aspects on
which commercial professional goal diversity have been actively growing (Doyle, 2019).
Wallmart has various number of stores globally which makes its reach fundamentally diverse
and also competitively stringently active for profound up scale growth synergy. It can be also
analysed that current competitive advantage within global retail industry can be understood to be
one of the biggest strength for brand where there are varied new scale leveraged goals adopted
by Wallmart. The global retail industry has been effectively shifting to digital challenges within
varied functional scale efficacy on key strengths for bringing on customised varied innovation.
International scale goodwill has been found to be widely understood as new efficacy goals on
new arenas, where Wallmart has been competitively expanding on commercial horizons for
creative goals imperatively. Wallmart products have been technically very competent with new
factored on creativity and diversity within innovation on which international competitive factors
are taken care of. Strategic marketing challenges have been effectively taken care of for
consumer’s satisfaction grounds emerging on key parameters, where international competitive
advantage is determining new scope for larger new grounds arenas and also for raising
competitive goals (Felbermayr and Nanopoulos, 2016). The brand has best digital marketing
services at global level where Wallmark has made its one of the most competitive goodwill,
higher revenue targets widely and also competently grown on extensive consumers satisfied
domains. The brand has been competitively expanding on untapped business horizons with best
strategic vision and longer scale productive goal functionally, for keen promotion scenarios and
also raising wider goodwill leveraging targets.
Strategic marketing challenges :
There are various strategic marketing challenges within business world where Wallmart
is facing new competitive strength for informative scale on larger arenas, on which new scale
connective diversity is there. External competitive factors such as political factors, varying
economic policies among countries and raising dynamic strengths within social factors have
been analysed as best factors impacting revenue targets. There are also competitive factors
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impacting on technology domains, where new scale connective strength have wide reach and
also yielding stringent competitive innovation profoundly. The global competitive functional
horizons has given strong push to creative functional scale growth , high rise on varied scenarios
and also developed new competitive domains on which enlarged functional scale productivity
has been analysed to be operated within. The strategic marketing challenge of determined
customers oriented scale connective strength have been found to be one of the raising
informative paradigm on which larger scale functional horizons have been taking shape
connectively within new scale productive diversity. Strategic marketing challenge such as
primitive advanced efficacy has been identified on greater horizons for collective strength,
higher scale profits and new edged domains within creative diversity. There is challenge of
profound competitive productivity raising among products and services within retail industry
globally on which customers choices, scaled services within diverse global efficacy scope are
widely raising extensively (Giri, Thomassey, and Zeng., 2019).
There is also functional scale competitive growth within business paradigms where
digital marketing platforms have raised productive market reach among consumers actively,
also for effective consumers growth goals and imperative functional scale strength.
Wallmart aims to enhance its international competitive positioning as the brand has been
widely focusing on larger untapped arenas where new target customers market are there.
The global retail industry has been actively seeing commercial growth on which brand has
been widely seeing new growth domains effectively, where technical diversity is aimed on
larger paradigms for further commercial growth. It can be also analysed that Wallmart has
been successfully expanding on new quest goals imperatively and new quest arena for
working growth diversity for where there has been external competitive pressure coming on.
Brand has been successfully exploring varied new scale goals imperatively, for which new
dimensions of cultural growth efficacy has been prominently active for quest goals functional
scale domains. There is strategic challenge of higher scale connective marketing and
promotion operational parameters on which wider new profound synergy are taking shape,
for larger new determinants. Wallmart has been operatively expanding goals productively
with extensive commercial growth factors on which goals keenly have been pertaining larger
goals extensively (Karttunen, 2018).
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SECTION 3
Recommendation related to build sustainable competitive advantages in future
On the basis of above analysis of threat and opportunities of Walmart it can be illustrated
that company have options to expand and diversify its business operation by making use of
innovative method to attract customers. Company mission and vision statement is to be
destination for customers to save money, no matter how they want to shop. Therefore the vision
and mission statement clearly state that Walmart wants to providing products and services at
lower cost possible so that needs of individuals can be satisfied in best possible manner. Walmart
corporate objective is to provide safe, affordable products to customers that are living across
different parts of world thus it helps in creating value for society as well as for business (Pantano
and Vannucci, 2019).
Strategic business options: There are numerous strategic options that could be used by
organisation in order to enhance its market share and competitive positioning in retail industry of
UK and across worldwide. Ansoff model can be used to understand key strategic options that
could be used by firm to achieve its goals in best possible manner. Such as:
Market penetration: It is less risky strategy as company is planning to expand its business
operation in existing market with existing products and services. So, in case of Walmart
company by making use of online as well as offline marketing strategy such as advertisement,
billboards and social media platform can attract loyal customers to purchase its existing products
so that it can earn maximum profitability.
Product development: It is strategy in which enterprise by launching new products or services
is able to influence customers to prefer particular organisation as compared to other for its
satisfaction level. Such as Walmart by investing in Artificial intelligence or provide mobile
payment services to customers or either my launching more products in organic range can gain
competitive advantages (Powell and McGrath, 2019).
Market development: This is another strategy option in which organisation decided to
developed new market in order to fulfilled needs of existing as well as new customers range.
Like Walmart by entering into new emerging market can influence new and new individuals to
become part of organisation for fulfilment of their respective wants and requirements beyond
their needs.
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Diversification: Out of four strategic options, diversification is most risky as company has
decided to enter into new market with new products so in case failure of strategy will lead to
huge financial loss. Walmart in order to pursued diversification strategy needs to conduct
effective market survey in order to know about existing preferences and needs of customers.
Thus on the basis of data, information gathered it needs to make strategy which could helpful in
attracting new individuals to have its products and services in order to satisfied their respective
wants.
Market entry method: There are numerous method which could be used by enterprise in order
to enter into new market to earn more profitability. Direct exporting, partnership, joint ventures,
Franchising are different possible method that could be used by Walmart to expand its market in
new countries so that end goals can be achieved. Therefore, several marketing entry method can
be used by Walmart are discussed as follows (Roy, Balaji. and Nguyen, 2020).
Direct exporting: It is one the best method to grow business operation across worldwide as
company just have to export its products to different countries in order to generate sales and earn
huge profitability. Walmart by making use of direct export can enter into several market in
limited cost and time thus enjoy more profit and market share in retail sector.
Franchising: It is another alternative option which could be used by company in order to grow
or expand its business at international market. Franchising is effective model for food outlets
therefore Walmart can make used of it in order to achieve its end goals. At the same time it has
strong brand image which would contribute in making optimum utilisation of Franchising model.
Joint venture or partnership: Company can either partnership with other firm that have same
market share and brand image in retail sector or make use of joint venture strategy to grow its
business operation. Joint venture is form of partnership which involves creation of third
independent managed company thus profit and loss are shared in equal ration. So, all these are
some of the fruitful strategy which could be used by Walmart to retained its market share for
longer time frame.
Walmart will adapt its products and services as per market condition in order to fulfil their wants
beyond their expectancy level. Company by planning to changed its product portfolio as per
existing taste, preference of people can easily gained competitive advantages and enhanced its
market positioning (Sousa and Rocha, 2019).
Resource allocation and portfolio management
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There are few more recommendation related to resources allocation and portfolio management
like Walmart manager needs to provide sufficient resources to each individual so that it can
easily complete the task in best possible manner. Manager needs to make investment in artificial
intelligence and continuous monitor performance of employees in order to ensure that they make
best use of resources in limited time frame. For portfolio management it can be suggested that
Walmart manager needs to analysis several alternative options that could be useful in making
investment so that maximum return can be enjoyed by company. Manager needs to evaluated
each options and find better strategies to cope with them in order to gain competitive or
differentiate positioning. Therefore active portfolio management can be used by company in
which stock are purchased when they are undervalued and sale when price rises so it helps in
gaining more return to organisation.
CONCLUSION
It can be concluded from above report that enterprise operation in global market needs to
consider each and every factor in order to formulate effective strategies that can yield
maximum results. Company by effective segmentation customers on several basis is able to
decided appropriate strategies that could helps in influencing maximum individuals within
organisation. Form the above report it has also learned that Wallmart has been found to be
widely active for pertaining new horizons within competitive retail industry, on which new
scale fundamental operations have been taking shape widely. The above ranging operational
paradigms have been also operating higher scale productive chain commercial strength for
entering on new untapped market goals extensively. Study has concluded in detail about
new aspects within quality growth horizons for extensive retail industry marketing challenges
where external factors have been found to be competently active. The study has also
concluded in research that Wallamrt competitive advantage has been operated extensively
with its varied range of products and services, where quest horizons have been actively
growing as per competitive aspects (Wu, Rivas and Chen, 2019).
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Roy, S. K., Balaji, M. S. and Nguyen, B., 2020. Consumer-computer interaction and in-store
smart technology (IST) in the retail industry: the role of motivation, opportunity,
and ability. Journal of Marketing Management, pp.1-35.
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