International Marketing Case Study on Uber

International Marketing case study on case
of UBER or any other company that is
listed on the link that can be founded on
the attached assignment brief

Executive summary
The report has described in task 1 about international marketing of Uber. It has been
discussed about the marketing management concept like marketing mix, marketing plan,
concepts like holistic approach, etc. also, it has been explained about the marketing mix of Uber
and role of marketing tools such as SWOT and Ansoff matrix in Uber. In task 2 case study of
Blentec has been solved. In that three elements of Blentec that are consumer affect, consumer
behaviour and consumer environment has been explained. Moreover, the process involved in
brand management and how it influences consumer behaviour has been discussed.

Table of Contents
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
Literature review..............................................................................................................................4
Application of theory to practice.................................................................................................5
TASK 2............................................................................................................................................1
Three elements of consumer analysis for Blentec.......................................................................1
Processes involved in brand management of Blentec and ways in which influence consumer
Behaviour.....................................................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3