International Marketing Case Study for Sannies: Product, Price, Distribution, and Communication

International Marketing
Assessment.

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Product.........................................................................................................................................3
Price.............................................................................................................................................4
Distribution..................................................................................................................................5
Communication............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
International marketing relate the marketing of the product from one country to another country.
This relates that a company who used to or going to use an international marketing for the
expansion of their firm and enhancement in the activity and to achieve the growth of the
company. International marketing also include the multinational process which include the
activity and process or concept of the organization in order to achieve the success. This report
includes the information about the company Sannies who is Scottish-based company who deals
in a woman shoes from over a 70 years. Report elaborate about the company product, price,
distribution, communication by which they face issue in their logistics of the international market
and will company develop their market as globally.
MAIN BODY
Product
Product describes the strategy that can be defined as the process and effort of the company by
which they determine their product identity. This considered the raw material to finished goods
products.
Issue that company faces during expansion of the product they have in the European market;
Culture:- company should analyse this properly that the culture is according to their product
which they are going to sell in the market of Europe because they have limited types of product
only 5 categories they have to make sure about that the product that they are going to sell in
particular area. Is the people of that place prefer that type of shoes the company is selling
(Cateora, Meyer, Gilly, and Graham, 2020).
Legal barriers:- the legal barrier that Europe apply is require for the company is to make sure and
fill the requirement and make sure about the exporting of products and chemicals while trade in
the Europe. If company uses animals and plants in their products they have to make sure and
comply the rule of the international trade which is CITES.
Foreign consideration:- company have to make sure that where they are going to establish or
expand their business in their local government and the community allow company to do
business and make sure about the patent, trademark by which company will make a advancement
and to achieve the success. The company have to make sure about the currency exchange rate, is