International Business: Expansion Opportunity for Papdeli in Germany

International Business

EXECUTIVE SUMMARRY
The present report looks a the British medium sized enterprise Papdeli. The expansion
opportunity for Papdeli is covered in this report including description of reasons of
internationalization. Germany is the selected country for intentional expansion which is justified
as Germany suitable place for growth of start-up because of encouraging culture for start-up
firms. In addition to this challenges of internationalization such as cultural barriers and
exchange rate volatility are covered in this report. In addition to this network model approach to
implementation of internationalization process is provided along with disadvantages and
advantages.

Table of Contents
EXECUTIVE SUMMARRY ..........................................................................................................2
INTRODUCTION...........................................................................................................................4
Analysis and Discussion..................................................................................................................4
Overview of a business and the reason why they are going international..............................4
Country which will be recommended to the business to make entry and the reason behind the
decision...................................................................................................................................6
Discussion on various challenges that Papdeli will face during international expansion......7
Critical evaluation of suitable internationalization process execution approach for the
international expansion of Papadeli in target market ............................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
Books and Journals...............................................................................................................12