logo

Approaches to International Marketing and EPG Model

   

Added on  2023-06-08

8 Pages399 Words267 Views
 | 
 | 
 | 
International Marketing
(LO4)
Approaches to International Marketing and EPG Model_1

Table Of Contents
• Introduction
• Approaches to International Market
• EPG Model
• Recommendation
• Conclusion
• References
Approaches to International Marketing and EPG Model_2

Introduction
International Marketing is the process which
undertake the marketing activities from more
than one country. This is also known as
global marketing. This designs the marketing
mix, its components are promotion, price,
place and product globally and it is also
made according to the needs and preference
nation wise.
Approaches to International Marketing and EPG Model_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
International Marketing Approaches: Polycentrism, Ethnocentrism, Geocentrism
|7
|527
|24

Uniqlo's Global Human Resource Strategy
|9
|2636
|1512

International Marketing
|15
|741
|76

International Marketing: A Comparative Study of Home and International Orientation
|8
|519
|370

Is intercultural competence important in international business
|6
|932
|48

International Marketing – Part 2
|13
|1219
|58