International Marketing – Part 2

International Marketing – Part 2

Table of content
Overview of company
Overview of key arguments in global and local debate
Investigate how product, price, promotion and distribution modes differ in international context.
Evaluate the circumstances in which company opt global, local approaches, highlights implications.
Various international marketing approaches that company can opt.
 Compare home and international orientation
Recommendation
Conclusion
References

Overview of company
Butter London is a small, UK based organization and started
their business ranging from nail lacquer to cosmetic product
of lips, face and eye. They always seeks to manufacture non-
toxic with excellent quality product to deliver that in market
of London. They provides luxurious and premium product
for every type of skin and ton. This company elect to enlarge
its business at international level (India) for enhancement of
consumer base and sales of firm.

Overview of key arguments in global and local debate.
Global marketing Local marketing
Risk that are associated with the business is high due to changes of
social, cultural and economic environment
Where in this, risk is low due to consistent environment condition.
Advancement in technology and system are beneficial for global
business as it is not avail by domestic
Domestic do not pose high advanced technology.
Here, government rules and legislation are high and that can
influence function of company.
Government rules and legislation are low as compare to global.
Market size is very much large Herein, market size is small
In this all strategies are implemented through the border. For
instance Coco-cola, P&G, Mac, etc.
On the other hand in this all strategies are executed within the
country. For example, London Butter, Beauty Bay, Brakes group,
Good for homes etc.
Overview of key arguments in global and local debate.Overview of key arguments in global and local debate.