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International Marketing Strategies for Success

   

Added on  2020-01-28

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International MarketingEnvironment1
International Marketing Strategies for Success_1

TABLE OF CONTENTSINTRODUCTION................................................................................................................................3ESSAY.................................................................................................................................................3CONCLUSION....................................................................................................................................6REFERENCES.....................................................................................................................................72
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INTRODUCTIONInternational marketing is the process under which there is flow of goods and servicesbeyond the national boundaries of countries. Here, firms have their operations in more than onenation to gain higher market share and to increase its scope (Mehta & et.al., 2015). Basically, ininternational marketing, company sell their goods and services out of the country in more thanone nation (Best, 2013). In such a competitive marketing environment, company gets affected byvarious forces and factors. These are of controllable and uncontrollable nature and includesfactors like political, economic, social, technological, ethical and legal. These factors influencethe business activities in the foreign market to a high extent. Here, there will be a detaileddiscussion on international marketing and various concepts associated with it.ESSAYAs per the views of Malhotra & et.al., (2015), it has been stated that internationalmarketing environment consists different factors and forces which affect the marketing activitiesand functions of a firm in the foreign market. These forces are like economic, social, cultural,legal and geographical that affect the international marketing decisions (Malhotra & et.al., 2015).Performing business beyond the geographical boundaries is largely affected by the legal andpolitical factors as it has to follow the legal rules and regulations related to the government offoreign market. However, it has been argued by Samiee, Chabowski & Hult, (2015) thatinternational marketing is impacted by the cultural and social factors as company has to designand offer their products and services according to the needs and demands of customers ofrespective nations depending on their culture, values and beliefs so as to make them successful.Social and cultural differences have a huge impact on international marketing as in accordancewith these only, customers have different choices and preferences. The best example ofinternational marketing is Coco Cola which has operated its business in the foreign markets andoffering products as the taste and desires of people of that nation (Samiee, Chabowski & Hult,2015). However, Coco Cola has faced many unfavorable political conditions in internationalmarkets which adversely affected the business as 71% of its net operating revenue derives fromthe sale of products in foreign markets. Along with that, Coco Cola got affected by the social and3
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