International Marketing: Expanding Business to Global Markets

International Marketing.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................9
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
Expanding the businesses to the international market is the way through which company can
increase the customer base and profitability of the business. Most of the businesses are adopting
global market to take international competitive advantages and increase the revenue of the
businesses. So, the report will discuss the importance of global market for the domestic company
and the different routes they can adopt in order to enter the international markets. The report will
also state how trading the goods and services among different countries helps the Eagle tech
solution service Ltd. a SME Business of UK to know about the international market policies and
strategies. The report will also discuss the selection process and the key criteria on the basis of
which Eagle tech company can select a particular international market. This report will also
define the advantages and disadvantages of the market entry strategies. The report will also
involve the analyses of the demand and customer taste and preferences of the chosen
international market before entering the IM. At last the report will consider how entry into the
foreign market helps in the growth of the economy of the local country.
MAIN BODY
Task 1
Introduction of the Eagle tech solutions company
Eagle tech solution is the small and medium enterprise of the UK which provide IT services to
the customers and clients. The company provide the service related to the web development,
mobile app development, digital marketing and web hosting services to the small or big local
businesses of the UK (Cateora, and et.al., 2020. ). They maintain the strong client relationship
with their business customers. The company recently operates its business domestically and want
to enter into the international market of India.
Meaning of International Marketing
International marketing also known as global marketing on the worldwide scale where the goods
and services are traded among the different countries in order to gain the global objectives.
The key differences between the local and international marketing
Basis Local Marketing International Marketing.
Meaning It is the small area where the
businesses serve the product and
It is the large area where
businesses can serve their

services within the geographical
boundaries.
product and services outside the
geographical boundaries.
Government
Interference
In LM there is a less chance of
government interference (Gomes,
Sousa and Vendrell-Herrero,
2020).
While in the case of IM, the
government interference is
comparatively high.
Capital Requirements In LM, the requirement of the
capital is low.
And the requirement of the
capital in IM is high.
Business operations In this, businesses operates in
only one country.
While on the other hand, in IM
the businesses operates in more
than one country.
Risk factors Here the risk is quiet low
because company need to deal
with only local customers.
While here the risk is high
because company deals with the
different country policies and
regulations.
Market Research It is required but not on high
level.
It is required at a very high level.
Scope of International Marketing
The scope of the IM are:
 Export: Export is the scope in which products and services are actually produced in the
local market and export to other countries for the use or sale.
 Import: Import is scope in which products and services are brought from the foreign
countries for the use and sale in LM.
 Re-export: Re-export is a scope in which raw material are get purchased from IM,
process in the LM and further sale in the IM (Farrell, 2020).
 International operations: International operation is a scope which involve establishment
of production in the foreign countries.
Key concept of International Marketing
The five concept of international marketing are: