Strategic Marketing for Ashanti Marketing Solutions: Entry into the US Market with Web Designing Service

STRATEGIC MARKETING

EXECUTIVE SUMMARTY
The report has been summarized that for Ashanti Marketing solution company wen design
service and United state country is best to enter. Further, the report has been also concluded that
high interest rate, competition level and customer preferences are threat for AMS using the
PESTLE analysis. They need to effectively plan their strategy before entering. In addition, the
report has been concluded the strategic alliance is one of the best modes of entry for AMS
company to enter US market. Further, the report has also summarized the target and potential
customer of AMS such as small, medium and large business client.
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Table of Contents
EXECUTIVE SUMMARTY...........................................................................................................1
Introduction......................................................................................................................................3
Recommended product or service and country to enter to Ashanti Marketing Solutions...........3
Macro-environment analysis of country using PESTLE model..................................................4
Three mode of market entry and recommendation on best mode to AMS..................................5
Market Segmentation...................................................................................................................7
Porters generic strategy................................................................................................................8
conclusion......................................................................................................................................10
REFERENCES..............................................................................................................................11
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Introduction
Strategic marketing refers to the plans of action which the company used in order to accomplish
the goal of the organisation in effective as well as efficient manner. with the assistance of that
organisation is able to develop and maintain the competitive advantages in the domestic as well
as international marketplace. the present report is based Ashanti Marketing solution company
which is based in the uk which is willing to enter in the new marketplace. the report will examine
the external environment of the organisation in order to acquire in the market. along with that
the report will shade a light on marketing entry option, market segmentation, porters generic
strategy in context of the organisation.
Recommended product or service and country to enter to Ashanti Marketing Solutions
Ashanti Marketing solution is an UK based marketing firm that provides various
promotional, advertisement and marketing services to its local customer with the aim of gaining
competitive advantage. Now, the company wants to enter new country with its new product in
order to gain large international customer base, expanding business, market share as well as the
profitability of company (Thomas and et.al., 2021). The following new service and country is
recommended to AMS company:
New Product or Service: Web designing service is a new service that is recommended to
AMS company to launch in the new country. Under this new service, it is recommended to
company that they should include development of websites, branding, content, visuals and search
engine optimization. It is because the demand of web designing service in the market in high and
every business whether small or large need website to manage its business. Hence, with this new
service, the company able to enhance its profitability.
New Country: The country recommended to AMS company to enter is United State with
its new web-designing service. It is because economy of US is highly developed and is third
largest country by nominal GDP (Thomas and et.al., 2021). The business customer of US highly
used the websites and web designing services offer by different companies. Due to the low
competitor’s firm that provide the same service in US market, entering the US market for
Ashanti marketing solution with its unique and best service helps the company to enhance their
customer base as well as the market share. Hence, it is recommended to AMS company that they
should enter US market.
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