This presentation discusses the global vs local debate in international marketing and how product, pricing, and promotion approaches differ in various contexts. It emphasizes the importance of marketing mix elements in sustaining success. The presentation also covers the concept of international marketing and its crucial role in enhancing the awareness of goods and services in the market.

Discover global vs local debate in international marketing and how marketing mix elements vary in different contexts for sustained success.

International Marketing: Global vs Local Debate and Product, Pricing, and Promotion Approaches

This presentation discusses the key arguments in global versus local marketing, differences in product, pricing, promotional and distribution approach in international context. It also highlights the importance of global marketing in supporting the progress of an organization in the market.

International Marketing: Differences between Global and Local Marketing

This presentation explores international marketing, focusing on key arguments in international vs local marketing, different approaches to global marketing, and recommendations for success. The case of Waitrose & Partners, a UK-based supermarket, is used as an example. Topics covered include the international marketing mix, comparison of home and international orientation, and circumstances to switch to the global market.

Economics

International Marketing: Key Arguments, Approaches, and Recommendations

PowerPoint Presentation

The assignment discusses the significance of international marketing expansion strategies for organizations, particularly multinational companies like Subway. It emphasizes the need to evaluate emerging markets, choose effective expansion approaches, and consider cultural, economic, and tax factors. The report concludes that international expansion is crucial for organizations to lead in the market by enlarging business opportunities.

Marketing

Languages and Culture

International Marketing and Expansion Strategies

This report discusses the key arguments in global vs local debate, evaluates the context and circumstances in which Cafe Pod will adopt global and local approach, investigates product, pricing, promotional and distribution approach in variety of international contexts, and recommends how to adapt marketing mix of selected organisation in different international markets. It also explains and analyses the various international marketing approaches organisations can adopt, compares home and international orientation, and outlines ways to assess competitors and their implications. The report is based on Cafe Pod, a British multinational groceries and general merchandise retailer.

International Marketing: Approaches, Strategies, and Implications for Cafe Pod

The assignment involves evaluating a company's (McDonald) competitors through market research, soliciting customer feedback, checking online communities, and assessing business operations. It requires analyzing the complexities of context in international marketing, understanding the role of social media, and examining the implications for marketing strategy. The report also discusses the importance of expanding business to meet goals and objectives effectively.

International Marketing and Competitors Assessment

This report discusses the concept of international marketing and its key concepts. It also evaluates the various routes and strategies that L'Oreal can adopt to target international markets. The report presents an overview of the global vs local debate and investigates how the product, pricing, promotional and distribution approach differs in a variety of international contexts. It also explains and analyses multinational, global, and meta-national approaches to international marketing.

International Marketing: Global vs Local Debate and Product, Pricing, and Promotion Approaches

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International Marketing: Differences between Global and Local Marketing

International Marketing: Key Arguments, Approaches, and Recommendations

International Marketing and Expansion Strategies

International Marketing: Approaches, Strategies, and Implications for Cafe Pod

International Marketing and Competitors Assessment

International Marketing: Routes, Strategies, and Approaches

International Marketing: Global vs Local Debate and Product, Pricing, and Promotion Approaches

End of preview

International Marketing: Differences between Global and Local Marketinglg...

International Marketing: Key Arguments, Approaches, and Recommendationslg...

International Marketing and Expansion Strategieslg...

International Marketing: Approaches, Strategies, and Implications for Cafe Podlg...

International Marketing and Competitors Assessmentlg...

International Marketing: Routes, Strategies, and Approacheslg...

International Marketing: Differences between Global and Local Marketing

International Marketing: Key Arguments, Approaches, and Recommendations

International Marketing and Expansion Strategies

International Marketing: Approaches, Strategies, and Implications for Cafe Pod

International Marketing and Competitors Assessment

International Marketing: Routes, Strategies, and Approaches