International Marketing: Global vs Local Debate and Product, Pricing, and Promotion Approaches

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Added on 2023/06/05

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AI Summary

This presentation discusses the global vs local debate in international marketing and how product, pricing, and promotion approaches differ in various contexts. It emphasizes the importance of marketing mix elements in sustaining success. The presentation also covers the concept of international marketing and its crucial role in enhancing the awareness of goods and services in the market.

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International Marketing: Global vs Local Debate and Product, Pricing, and Promotion Approaches

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