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International Marketing Assignment - McDonald's

   

Added on  2020-10-22

8 Pages2138 Words303 Views
International Marketing

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................3P5 Present an overview of the key arguments in the global vs local debate...............................4P6 Investigate how the product, pricing, promotional and distribution approach differs in avariety of international contexts..................................................................................................4P7 Analyse the various international marketing approaches organisations can adopt................5P8 Compare home and international orientation and ways to assess competitors outlining theimplications of each approach.....................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

EXECUTIVE SUMMARYThe project talks about international marketing in which contain it divided into 4sections. In first section says abut an overview of key arguments in global vs local debate inwhich it has been analysed that local and global debate helps in maximising a profit as well ascapturing ample amount of market share. In another section, 4p's incudes with different approachby which it has been identified that McDonald's can survive at competitive market for longerperiod of time and achieve organisation objectives by satisfying customers through providinggood quality of products at affordable price within a given time period. In next section coveredinternational approaches, it has been evaluated that by the help of centralised and decentralisedapproach in McDonald's can influence positive working culture in an organisation. Lastly,comparison between both home and international orientation, has been identified that both abovetwo marketing approaches plays their own role in own areas that will create positive environmentat working place of McDonald's and motivates employees to perform their activities in aneffective way. P5 Present an overview of the key arguments in the global vs local debate.Now a days both large size or small size companies main motive is to hire or attracthighly talented people by which company can operate their function effectively and expand thebusiness at global level (Akaka, Vargo and Lusch, 2013) Global marketing is local in disguise:when any company moves towards foreign market then they face various problems i.e.,languages, culture and many more. So, it is necessary for an organisation to analyse a wholemarket environment as it helps them to operate their business effectively in order to attain moreprofit in an effective manner. In context to McDonald's, before entering into the market theyanalyse market situation and determine the taste and preferences of their local customers that willaid them to fulfil their demand or requirement accordingly (Berthon and et.al ., 2012). Alongwith this, after evaluation of global and local debate, it has been analysed that McDonald'sshould opt global approaches. This is because it helps them to fulfil their goal i.e., expandingbusiness with the purpose of earning more money or profit. By the help of this, they can capture

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