International Marketing: Key Concepts, Routes to Market, Selection Process, Strategies, and Approaches

International
Marketing
Table of Contents

INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1. Key concepts and scope of international marketing...........................................................................3
P2. Various routes to market and rationale for firm to want market globally..........................................4
TASK 2.......................................................................................................................................................5
P3. Key selection process to use when international market to enter.......................................................5
P4. Different marketing strategy along with benefits and drawbacks......................................................6
TASK 3.......................................................................................................................................................8
P5. Key arguments in global vs local debate...........................................................................................8
P6. How product, pricing, promotional and distribution approach differs in a variety of international
market......................................................................................................................................................9
TASK 4.......................................................................................................................................................9
P7. Analyse various international marketing approaches organisations...................................................9
P8. Compare home and international orientation and ways to assess competitors.................................10
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................12

INTRODUCTION
The term international marketing define applications of a principle of marketing more
than a single country and it will be a helpful for economics of scale, benefit opportunity in
extensive share market where they can operate and undertake international organizations may
require their domestic market share (Bashir, 2019). It is very important for business
organizations that help in two different kind of goods and services for purpose of selling and
increase their profitability and productivity. For this assessment, selected organization is Arcadia
group which is largest size organization in UK and they can expand their business in
international marketplace. This report cover various topics such as key concepts of international
marketing, various routes to market can adjust, key criteria of selection process, different market
entry strategy, overview and arguments of global vs local debate, how pricing, product,
promotion and distribution are different from international market analyze, various international
marketing approaches and compare home and international orientation.
TASK 1
P1. Key concepts and scope of international marketing
International marketing can be determined that rules and regulation and procedure
associated with exchange of goods and services with another country as between the companies
and individuals. They can be term as external international border of a country which is a
domestic and international marketing term in terms of their more than one country. It is also
helpful or significant for the company to analyze their position formulate their planning and
designing which can be help to operate and regulate their businesses to the higher profits
(Baumgartner and Weijters, 2019)
Concept of international marketing
International marketing and several advantages to increase their profitability and
productivity in the business organization to accomplish their goals and objectives and potential
buyers are enhanced because they can increase their target market. Strategy of the strategic
alliances in other form to increase their international outsourcing advantage that is franchising
strategy which company gives to run their businesses on the basis of regulations and rules one of

the businesses is to write a name of the parent company. They can define their application and in
marketing is more than one nation that helps to operate the business organization and their
productivity and profitability. In case of Arcadia group, organization are using international
marketing that should be added different ways of promotional activities performed through their
target customers and increase their sales as well as their profitability.
Scope of international marketing
They need to consider that international marketing at high nowadays due to some
marketing exports as a strategy or something else and confined within border of nations (Cheung
and McColl-Kennedy, 2019).
Exports: Export of nation has depended upon the branded. Organization need to export
their goods and service in international market to regarding their deployed in brand recognition.
Joint venture: When two or more firms are enter into new firm and agreed to share all
profits and sharing all information related to their business organizations. Businesses are focus to
scope enter into new markets such as Vodafone, telephonic apply to share the organization
mobile network functioning of business.
Imports: It is very crucial for international or global marketing at business organization
that a particular product for purchase from another country is selling them in the other market. It
should be every discipline manner of Arcadia Group they can deliver their goods and services
important and demand product and effective services to its customer.
P2. Various routes to market and rationale for firm to want market globally
Their broad range of reasons by companies decides to enter into marketplace for goods
and services international and their wide range of rules adopted by organization to market their
products globally (Chiramba and Maringe, 2020). Marketing globally is a significant factor that
increases their growth and development of the different organization number of reason why
Arcadia group wants to enter into market internationally and have a different advantage and
disadvantages.