Scope and Concepts of International Marketing

International Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 Analyse the scope and concepts of international marketing...................................................3
P2 Rationale for an organisation to market internationally and describing the various routes to
market it can adopt.......................................................................................................................4
M1................................................................................................................................................5
LO2..................................................................................................................................................5
P3 Key criteria and selection process to use when considering which international market to
enter..............................................................................................................................................5
P4 Different market entry strategies with pros and cons.............................................................6
M2................................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The international marketing commonly referred to as the application of principles and
theories of marketing on a global level. This might also be called as the global marketing which
outlines the various marketing strategies and tactics to over more than one nation. In this report,
Hatchards is taken as an organization which is considered to be the oldest book store in UK
founded in the year 1797. This report presents about how the marketing practices contributes in
expanding business in a global level. It covers the key criteria to use and market entry strategies
for entering the international markets.
LO1
P1 Analyse the scope and concepts of international marketing
Concept of international marketing
International marketing accounts for the implication of various marketing strategies in
order to execute the business on a global level. It same as the marketing but is on the
international borders which helps in creating the global exchanges which helps in meeting up
with the individual and the company objectives (Cavusgil and et.al., 2018). It is fundamental to
the Hatchards in respect to creating a international recognition and in order to do this, they are
needed to export and import their product and services to various clients on a global level.
Scope of international marketing
It is important to employ various global marketing approaches which involves the higher
scope in the current marketing business. Due to the various marketing strategies available the
deployment of the same has been confined within the nation. Thus, there are certain scope of
international marketing to the organization in further business expansion globally.
Exports: This is just similar to the national marketing and pertaining to this the company
is required to export and import their finished products and services to the international market.
This results into attaining global brand recognition and successfully grabbing the market.
Imports: This is important in international marketing in which the particular product is
purchased from the other countries along with selling the same to the domestic markets in an
effective way (Ahi and et.al., 2017). Hatchards can deliver distinguished services through the
way of importing in-demand product along with effective services.