International Marketing - Kickerco Assignment
Added on 2021-02-20
14 Pages4111 Words1193 Views
Professional DevelopmentLanguages and Culture
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International Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................3Key features of international markets.........................................................................................3Evaluation of operational considerations that should be taken into account during thedeveloping time of international marketing strategies................................................................4Characteristics of an international marketing strategies.............................................................4Legal implications associated with implementing and developing interactional marketingstrategy........................................................................................................................................4On the basis of particular organisation evaluation of international marketing strategies...........5TASK 3 ...........................................................................................................................................5Measure the way by which local culture and language and ethical considerations can influencemarketing communications.........................................................................................................5Role of technology in international marketing communications................................................6Implications and requirements of various sales and marketing communication strategies........7Analyse the globalization concept and review on their impacts on communications.................7CONCLUSION................................................................................................................................9REFERENCE.................................................................................................................................10
INTRODUCTIONInternational marketing is one of the best and effective application of marketingprinciples in order to satisfying people needs and wants across the globe in a particular timeframe. On the other side international marketing consist different kind of activities within the oneor more nation which is also known as global marketing because it includes in marketing mixconcepts such as product, price, place and promotion for giving facility to various nationspeople. The present assignment is based onKickerco organisation which is trading nationallyfrom past years now this company is looking forward to start their business internationally. It isimportant in providing services to different people and able to achieve goals and objectiveseasily. This report consists of international marketing strategy. Features of internationalmarketing with the evaluation of marketing strategy. At last, local culture, language and ethicalconsiderations that can influence marketing communication is discussed. (Bowie and et. al.,2016). TASK 1Market Research requirement for international marketingKickerco is an organisation which is starting it's business at global level and thus itrequires a lot of fund and money. While expanding market at global level, every company needsmoney so that it can effectively establish successful business. In context of Kickerco, it wants toexpand it's business at global level then it is important to make an international marketingstrategy. This will help this company to better analyse international markets and develop theirbusiness in these. First of all, the company Kickersco will analyse issues and opportunities inUK market. After this analyses it has to estimate the rate of success in business. The analysationof market will include knowing the customers properly. After this marketing campaigns andprograms are made so that Kickersco is able to attract potential customers of UK. The mostimportant factor while expanding globally is making effective distribution channel for product ofthe company. The analysis of market will help to analyse carious factors about UK market likecompetitors of Kickersco, sales activities, market share, demands of customers, etc. (Buhler andNufer, 2012).
Analyse how business case for international marketing can be justified In order to justify present business in international market, this can be said that in order tomake most successful business within the globe company needs to adopt unique tools andtechniques by which they can manage their work and able to achieve targeted goals. In referencewith Kickerco, as they want to become more successful business operator so that for this they arerequired to have different kind of unique tools and techniques for gaining their purpose withinthe workplace. Along with this they should have better list of their alternatives solutions bywhich they can easily take decision for expanding their business in a perfect manner. Therefore,this can be said that respective company should properly analyse of their overall strategies forlong term stay in international market(Christopher, Payne and Ballantyne, 2013). Tools for international market:From the above analysation this company applied different tools like customers feedback,mapping opportunities and so on. On the basis of these terms Kickerco is easily available toincrease their business within the UK with good image. Along with this marketing opportunity ismost useful tool by which they can expand their business with the help of FDI. Thus, there arecertain tools which make this organisation famous and encourage them to expand businessworldwide. Therefore, it will influence overall position of this organisation in a positive way andable to achieve organisational goals. As per the present scenario each and every country have its own opportunities and growthlines by expanding their businesses globally. Therefore, during the expansion of business thereare some risk factors which all are face by company such as political and technological changes.In reference with Kickerco, they have faced different kind of foreign trade policies in which theycan get negative results in relation to their results. Along with this country can also have variousissues such as poor infrastructure, heavy amount and so on which influence company's outputand economic condition of working place. Apart from this Regulatory risk always changes thetrade laws because it can be raise any time within the market that impact companies and theirworking functions. In order to make effective effective goals and objectives company shouldapply unique strategies by which they can get better results within the particular time frame.Along with this there are different kind of methods which is used for internationalmarketing such as indirect exporting it is the best way for exporting goods from one to another
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