International Marketing: Strategies and Approaches
Verified
Added on 2023/01/10
|12
|840
|23
PowerPoint Presentation
AI Summary
This presentation explores the concept of international marketing, focusing on the scope and importance of expanding business globally. It includes a case study of IKEA and examines the strategies and approaches used by organizations to enter international markets.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.