International Marketing: Strategies and Methods for Global Expansion

International marketing
CECOS COLLEGE LONDON
BTEC LEVEL 5 HIGHER NATIONAL DIPLOMA IN BUSINESS
STUDENT NAME: Cristina-Roxana Surd
STUDENT ID: CCL-19-028
GROUP:JAN19-A

Table of Contents
●Introduction
●LO3 Investigate how elements of the marketing plan can be adapted or standardised across
international markets.
●LO4 Demonstrate an understanding of how to organise and evaluate international marketing
efforts (multinational, global, transnational, meta-national, etc.)
Conclusion
●References

● Introduction
●International marketing is define as the special branch of marketing which is deals with
marketing at global level.
● This strategy is used by organization to expand their business at global level. For
understand the concept of international marketing IKEA has been taken This organization
is based on Netherlands it is Swedish company which deals in selling furniture, home
accessories and kitchen product to their customer.
●In this report the scope and importance of international marketing the strategies and
method through which personal enter into the global market has been define in specific
manner.