International Marketing Management of Green Chef

International
marketing
management of green
chef
Table of Contents

INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................3
Market Entry Strategies...............................................................................................................3
Global trends in the market and its application on the market of Netherland.............................4
Social Media, Standardization and Adaptation...........................................................................5
CONCLUSION................................................................................................................................7
Appendix 1 Segmentation and Buyer Behavior..............................................................................8
Appendix 2 Cultural Insights...........................................................................................................8
REFERENCES................................................................................................................................9
Books and Journal........................................................................................................................9

INTRODUCTION
International marketing refers to the creating awareness about the product and services of an
organization in the international markets in order to increase the customer base and sales of the
organization. Increased trend of globalization has increased the importance of international
marketing for the organization who want to expand their business and customer base. In order to
involve in marketing activities in the international market is essential for the organization to
understand the various concepts and principles essential for marketing (Atmaja, Wijaya, and
Adiwijaya, 2020). Hello fresh is largest meal provider of America and the company wants to
expand their business in the international market. Hello fresh wants to launch a new product
green chef in the market of Netherland to increase their customer base and sales of the
organization. This report contains several market entry strategies used by hello fresh to launch
their product green chef and also identify several global trends of the market. This report also
contains the various standardization and adaptation measures which are used by the company to
increase their presence on social media and enhance their customer base.
MAIN BODY
Market Entry Strategies
In order to take entry in new country hello fresh has several options such as franchising and
licensing with sports and many more. The company has chosen to use diversification process in
which they are going to launch a new product with a proper strategy. In order to formulate a
proper strategy the company chooses to consider two options above the all in order to serve more
and more customers in the target market of Netherland. The two main options which are
available with hello fresh who is going to establish a new product green chef in the market of
Netherland are given below:
Option 1: Direct entry with ALDI or Website
To enter into the market of Netherland the company can take help of Tesco which is one
of the largest supermarket in the global world having their operations in more than 11 countries.
Is operating in so many countries it will help the product Green Chef to gain its image all over
the world. In order to increase the publicity of green chef the marketing of Tesco will also help
the company. Tesco is also available online with the help of their website which helps the