International Marketing Management of Green Chef

International
marketing
management of green
chef

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Market Entry Strategies...............................................................................................................3
Global trends in the market and its application on the market of Netherland.............................4
Social Media, Standardization and Adaptation...........................................................................6
CONCLUSION................................................................................................................................7
Appendix 1 Segmentation and Buyer Behavior..............................................................................9
Appendix 2 Cultural Insights.........................................................................................................10
REFERENCES..............................................................................................................................11
Books and Journal......................................................................................................................11

INTRODUCTION
Marketing refers to the function of an organization from which they promote their products and
services in the marketplace and increase their sales (Beerbaum, 2021). With the increase
globalization all over the world the organization want to expand their business globally. Order to
market their products and services in international market successfully it is essential for the
organization to understand its concept and principles which are used in international marketing.
Hello fresh is largest main provider of United States in which the company wants to expand their
business in international market. For this purpose the company's planning to launch their product
Green Chef in Netherland to attract more and more customers towards their organization. This
report contains the market entry strategies used by hello fresh to enter in the market of
Netherland. Further this report contains important global trends in the market of Netherland
which can affect the business of hello fresh and also the impact of social media in the
standardization and adaptation of the products and services offered by Hello Fresh.
MAIN BODY
Market Entry Strategies
Various options are available in the international market to take entry in various
countries. In order to enter into another country hello fresh have various options such as exports
franchising licensing and many more. As hello fresh is going to start Green Chef product which
is to be established in a new market with strong position it requires a proper strategy which will
help them to attract target customers by serving effectively to the target market. Among all the
options the company requires to choose from two options in order to serve more and more
customers in the target market and establish a strong image of the organization. The options
which are available with the company are given below:
Option 1: Direct entry with ALDI or Website
To enter into the market of Netherland the company can take help of direct arrangement with
ALDI which is among the one of largest retail supermarkets having 512 stores in the country. It
is observed by hello fresh that if ALDI will sell the products of green fresh in their so many
stores then it will provide a good publicity to the organization (Crab, 2020). The company also
consider the current trend of bulk buying in which the customers of current market more uses

retail supermarket stores to make their purchases in bulk. Apart from this the company can also
use their website in order to take online orders directly from their customers and know the
demand of their production services in the country. When the product and services of the
company with the label green chef will be displayed in the retail store of ALDI it will attract
more and more customers towards their products and will result in increase of their sales
(Franzolini, 2020). Several benefits to the company Green Chef from this arrangements are
provided below:
 The super market have attracted large customers from the market which is stone by their
increasing store in the Netherland which will help attract customer towards the green chef
product and is a best way to promote the brand effectively.
 Variety of products available at one place Angel that supermarkets be a preference of
their customers and green chef will take the benefit of their customers who persuade to
buy something they found on display
 Marketing strategies of ALDI will also provide benefit to the green chef company.
Option 2: Green chef enter into global market by joint venture with Amazon
The next option which is available with the organization is to tie up with Amazon
Company which has their global presence and people order several products from their websites
online. Joint venture is an agreement between two businesses in which both the parties resources
together to get benefits to the both organization. The companies which are interested in the joint
venture are ready to share their profits and losses together. With the help of joint venture with
Amazon Company the green share will be able to sell their customers online and provide them
delivery with the help of Amazon prime.
In order to select cost effective method for the company hello fresh observed that green
chef could enter into direct arrangement with ALDI which is the leading supermarket of
Netherland. As they have physical stores available in the market they can have good customers
for their products with least promotion cost.
Global trends in the market and its application on the market of Netherland
Sale of every business is depend upon the societal trends in the market (Gardini,
Ottenbacher and Schuckert, 2020). This trends vary from location to location and country to