International Marketing Management - Assignment

INTERNATIONAL
MARKETING MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................4
2.1 Marketing process and STP..............................................................................................5
2.2 Marketing Process and Marketing Mix............................................................................8
2.3 Role of marketing models, tools and techniques using PESTLE analysis and Ansoff
Matrix...................................................................................................................................14
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20

Illustration Index
Illustration 1: 7 P's of Marketing Mix............................................................................................13
Illustration 2: PESTLE Analysis....................................................................................................14

INTRODUCTION
Eldiar Furniture is one of the largest international furniture manufacturing companies
which provides quality and stylish furniture with a reasonable cost so that anyone can afford it.
It is a leading online furniture company which was found in the year 1989 iThe main mission of
a company is to improve people's everyday lives. The report deals with different marketing
processes and STP. It also presents marketing mix that is 7 P's which help to increase the
performance of Eldiar Furniture. Company is also affected by internal and external environment
and that is why it uses Pestle analysis for macro environment and Ansoff matrix for micro
environment to check the performance of a company. The mission of Eldiar Furniture is to
create better life of every individual at their home but using their best furniture. The best
dealing countries are Qatar, Saudi, Oman and Bahrain (Nuwidrat). It specializes in carpentry
work and join anything from the doors and wardrobe. The main work of a company is to furnish
hotel rooms, with using latest machinery in wood works under the supervision. It also operates
its new office having 25,000sq. m. land and located in Abu Dhabi's international Area.
Eldiar Furniture has built its success from last 10 years by offering furniture at very
affordable price as compared to others; it not only focuses on sale but its focus is to provide
goods with high quality and with affordable rates. It takes care of customer's budget and follow
the concept of self-assembly furniture that helps to achieve cost efficiency and money value by
reducing transportation, warehousing and inventory costs. The company is known for its
modern design of various types of appliances and furniture as well as its interior design is work
with eco-friendly nature. It is become the first choice of its clients because of using new
technology with new machinery system. It also receive many awards for provide its best
product with good quality (Eldiar furniturs. 2018.).
From last many decades, the demand of Eldiar furniture increases from its clietns and it
also adopted many new and latest technologies in order to speed up the working performances.
The inventory control system of a company is also effective and noe Elsiar expanded its
business with include of solid surface Fabrication using its new machinery.Company is
consuming the highest wood consumption which makes it one of the largest users of wood in
retail store (Alnaser, F. M. I. And et.al. 2017). Most of the Eldiar Furniture's stores and industry
were owned by INGKA previously; it is a company which is controlled by Stitching foundation.