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Report on Business Marketing - Assignment

   

Added on  2020-12-29

19 Pages4504 Words75 Views
INDIVIDUAL REPORT

EXECUTIVE SUMMARYFor any business marketing is very important for enhancing their business. This has to bedone very carefully by the Bulla Dairy Firms in order to achieve their target and goals in time.This report is explaining about the marketing models and concepts which is being used by thecompany.Plc/bcg matrix, SWOT analysis, PESTLE analysis, Ansoff matrix, perceptual mappingall these models are studied in this report. Justifying 3 Marketing objectives that firm shouldpursue for next 3 years, for example, aim for 2 % share in Asia Pacific market for enhancingsales and profitability position, net profit of 10 % in financial year and then increment of 12 % insecond year and 18 % followed in next year, provide Exotic natural ice cream at affordableprices by which firm may be able to attain desired sales and maximizing satisfaction level.Developing an effective marketing plan which is including elements, like market research,competitive analysis, market strategy which includes 7 P's of marketing mix, STP process, portergeneric strategies, etc. and producing Gantt chart is also explained in this report. Discussingmarketing communication plan for company. It is prepared for how to communicate messagesmade in marketing plan to the target audience. In marketing communication plan, advertisingmedia will be used so that company may be able to communicate messages in the best possiblemanner.

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Applying marketing models and concepts and critically examining the current market position................................................................................................................................................1TASK 2............................................................................................................................................5Justifying 3 Marketing objectives that firm should pursue for next 3 years..........................5TASK 3............................................................................................................................................7Evaluating marketing plan for forthcoming period................................................................7TASK 4..........................................................................................................................................10Critical discussion of Marketing Communication Plan for achieving strategic objectives..10TASK 5..........................................................................................................................................11Producing GANTT CHART for the sourced data................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

ILLUSTRATION INDEXIllustration 1: Product Life Cycle Portfolio.....................................................................................2Illustration 2: Perceptual Map..........................................................................................................5Illustration 3: Porter's generic Strategy Model................................................................................9

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