International Marketing Management

International Marketing
Management
Table of Contents

INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Market entry strategy...............................................................................................................................3
Global trends with their application.........................................................................................................5
Country specific communication.............................................................................................................6
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9
APPENDIX...............................................................................................................................................10

INTRODUCTION
The term international marketing management is multinational procedure for designing,
execution, pricing and promotion for their distribution of goods and services (Bamberger,
Bronshtein and Yemini, 2020). It is important to understand their concept of international
marketing management for success of organization. For this assessment, Green Chef is a
Germany firm which is give fresh meal to attract more customers and the main goal is to develop
their Green Chef brand. It is based on Hello Fresh which is largest meal that is provided by
United States. In this report, various topics are to be covered such as market entry strategy,
global trends with their application, country specific communication which is appendices to
segmentation and behavior and cultural insights.
MAIN BODY
Market entry strategy
It is a method which is distribution of planned and delivery of goods and services to
target their new market. For the export and import of goods and services are establishment in
foreign country. It is significant for firm that they should be follows all these principles of
marketing and operate in an effective and efficient manner. With context to Hello Fresh, this
firm has designing to started Green Fresh firm which has maintained their strong market
position. This will help to increase or attract more and more customers to serve their target
market audience (Bondarenko, Kalieva and Pisareva, 2018). There is planning distribution of
goods and services to add new channel of distribution and main purpose is to increase in sales in
business enterprise to accomplish their goals and objectives. Green Fresh firm give organic food
to various clients and there are many ways to help to serve their target market with audience. It is
significant to know about this firm has best possible option that will be helpful for firm to work
in efficient manner. Main target is more about customers and establish a brand image or brand
awareness in an organization to attract more customers. Many options are should be available
with that firm to enter their market which is as follows: