International Marketing Management: Market Entry Strategy, Global Trends, and Country Specific Communication

International
Marketing
Management

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Market Entry Strategy............................................................................................................3
Global Trends and Their Application in the Local Environment...........................................4
Country Specific Communication..........................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals.................................................................................................................9
Appendix........................................................................................................................................10

INTRODUCTION
Marketing is a function , that tends to be by organisation and marketers for developing,
conveying, delivering, and exchanging value-added solutions for consumers, partners, clients,
society as a whole. Green Chef's goal is to become a global brand. The report includes a review
of the organization's market entrance strategy. The topic of global market trends is being
discussed. The report concludes with a discussion on various topic such as Social Media,
Adaptation, standardisation.
MAIN BODY
Market Entry Strategy
This research is based on Hello Fresh, the leading meal delivery service in the United
States. Green Chef will be launched in Germany to attract new clients and to promote the firm. It
is critical for a company to adhere to all marketing standards. It aids in the efficient operation of
the company as well as the attraction of new clients. In terms of Hello Fresh, they intend to
launch Green Fresh in order to develop a strong market position. It's a strategy for attracting
clients and serving a certain market. It appears that there are plans to create a new distribution
channel (Paul and Rosado-Serrano, 2019). The goal is to increase the company's revenues and
assist it accomplish its objectives more quickly. Customers may order organic cuisine from
Green Chef. The market can be served in a variety of ways by the company organisation. It is
critical for Green Chef to be aware of the greatest available solution that will allow the company
to operate more efficiently while also meeting the demands and desires of consumers. The goal is
to service an increasing number of clients while also establishing a strong brand image for the
company. The following are the choices accessible to the organisation to join the market:
Option 1
They have the option of entering into a direct agreement with Edeka, a German retail
supermarket network. It is evident that if the organisation sells Green Fresh items in their
exclusive stores, it will be helpful to the organisation. People nowadays are observed visiting
retail businesses to make purchases. It is critical to notice that these retail establishments are

well-known and attract a large number of clients. It is advantageous for the company to sell there
since all of the items are displayed to the buyers. They are drawn to the company's goods simply
by looking at it. It aids in increasing the company's sales. The following is a description of the
benefits that Green Chef will receive:
 These are located in densely populated locations, making it simple to attract clients. The
sales are often high, which aids in the successful promotion of the brand.
 Customers like to shop at supermarket chains because they provide a wide range of
products. Consumers are also persuaded to buy if they see anything on display.
 They already have a strong reputation in the market, therefore there is no need to attract
additional customers. Customers are enticed to patronise the company.
Option 2
The organization's next option is to form a joint venture with the organisation Amazon. It
will assist them in providing online customer service. A joint venture is a commercial
partnership in which two or more parties combine their resources and conduct the operational
function together as it give advantage to both the entities. They are willing to share both earnings
and losses. If the corporation forms a joint venture with Amazon, it will be able to give services
to clients online and in less time for prime consumers. Because the corporation sells its items
online through its own website, this strategy appears to be ineffective. As a result, it may be
examined. Green Chef should get into a direct agreement with Edekaa, a renowned supermarket
chain, to assist them sell their products in physical locations that are already established and have
a large number of customers. It will enable them to make a decent profit while also allowing
them to service a big number of consumers. It will assist the organisation in both online and
offline sales. Because they will be selling on their own website, they will be selling online. In
terms of the Amazon joint venture, it will only be suited for delivering online delivery of items
and not for offering offline shop availability.
Global Trends and Their Application in the Local Environmennt
An organization's ability to recognise global market trends is critical. It allows you to work
more efficiently and in accordance with industry trends. Attracting consumers and serving them
becomes critical. The following is a discussion of the trends: