Entering Indonesian Market: Opportunities and Challenges

International Marketing
Management

Executive Summary
The report was made for the reason to look at whether it is practical for Alana's Company to
enter Indonesian's market. Be that as it may, Alana's Company was set up in 2011 for building up
the home-made new formula and delivering the bona fide sauce from particular rich flavors from
various societies around the globe. As of now, Alana's doesn't have particular momentary
objectives, which could be influenced to the Alana Lowes Sauce Company. What's more a few
elements, which incorporate political, monetary, socio-social, innovative, natural and legitimate
likewise influenced into the business. The PESTEL investigation above has demonstrated that
the open doors that Indonesia showcases have positive outcomes as opposed to the dangers.
Moreover, the current and rising contenders happen which will influence the business
opportunity so as to enter Indonesia advertise.
The advertising "Shrewd" goals and the showcasing blend system (4P's) in term of spot, item,
cost, and advancement had been talks about in this report to defeat the issue. Additionally the
objective market in Indonesia was distinguished by utilizing promoting separation methodology
which reason to endure Alana's business in Indonesia. What's more the execution and assessment
of the business action all together entering Indonesia market will be led from 4" quarter of 2019
until the finish of year 2020. The business action will be assessed by the focal organization
which situated in Australia.

Table of Contents
Executive Summary.........................................................................................................................2
INTRDUCTION..............................................................................................................................4
Current strategies.........................................................................................................................4
Environment analysis...................................................................................................................5
3.1 Political analysis:...................................................................................................................5
3.1.1 Government Relations....................................................................................................5
3.2 Economic analysis.................................................................................................................5
3.2.1 Inflation rate....................................................................................................................5
3.2.2 Exchange rate..................................................................................................................5
3.2.3 Gross domestic product..................................................................................................6
3.3 Socio-cultural.........................................................................................................................6
3.3.1 Life style.........................................................................................................................6
3.3.2 Hofstede Cultural Dimension.........................................................................................6
3.4 Technological environment...................................................................................................7
3.5 Environmental........................................................................................................................8
3.6 Legal Environment................................................................................................................8
4. Marketing objectives...................................................................................................................8

5. Implementation............................................................................................................................9
CONCLUSIONS...........................................................................................................................10
REFERENCES..............................................................................................................................11