Marketing Assessment for Hungry Jack's

Marketing assessment

Contents
INTRODUCTION.................................................................................................................................3
Main Body.........................................................................................................................................3
Description of the company.............................................................................................................3
Competitor analysis......................................................................................................................3
Current Market Segmentation and Target Market......................................................................5
Online Consumer Behaviour.........................................................................................................5
Marketing mix...............................................................................................................................6
CONCLUSION.................................................................................................................................9
References......................................................................................................................................10

INTRODUCTION
Marketing management is the way to discover the possibilities which might be worthwhile
and create those possibilities by way of enjoyable the customers. Marketing control is
customer-orientated. Therefore, the marketing supervisor has to find out the services that
fulfil the clients and the services that fail to satisfy the needs and expectations of customers
so that plus and delta can be advanced to cowl up the dearth. Hungry Jack is fast food
Australian company. It is a wholly-owned subsidiary of competitive food Australia, a
privately held company owned by Jack Cowin. Hungry Jack's is the second-largest franchiser
of Burger King in the world. (Bagozzi, R. P.and et.al.2018).This report will cover various
topic such as the about the brand and company description, competitor analysis market
segmentation and target marketing, online consumer behaviour and its impact on the
company and lastly a marketing strategy which will be marketing mix of the company.
Main Body
Description of the company
Marketing, characterized as a trade between an association and its customers. It is more than
essentially making banners or booking promoting space when attempted in an expert business
setting. Advertising Management alludes to the essential arranging and execution of an
organization's showcasing movement and is fundamental in guaranteeing an organization
meets its monetary and client commitment targets. Advertising techniques ought to
consolidate the Marketing Management Framework to guarantee the methodologies and
strategies inside it are hearty, thought of, and information driven.
Marketing mix is one of the primary goals of the advertising blend components for setting
targets and promoting spending plan measures. The significance of every component relies
upon the organization and its exercises, yet in addition on the opposition and time. All the
marketing components are interrelated and ought to be found in the entire of their activities.
A few things might have more prominent significance than others; the activities relies
fundamentally the organization's functions. Organizations that offer types of assistance the
arrangement of administrations will be a key component. Article emerges research questions
is showcasing blend make added an incentive for ventures. There are utilized logical writing
and examination techniques in article. An examination of the logical writing, one might say
that the showcasing blend measures are the activities and measures important to accomplish
advertising objectives. Showcasing components: item, value, spot and advancement are
utilized for advertising goals. These instruments work most productively when every one of
the components are consolidated and cooperating (Dayan, M., & Ndubisi, N. O. (2020).
Competitor analysis
Hungry Jack is well known brand and it also as many competitors such as McDonalds and
KFC. It is very important for the business organisation to it competitor analysis so that the
company is aware about the strength and weakness of its competitors and according can
adopt the business strategies. Below is the analysis of the competitors

McDonalds
Strength- Not very many individuals realize that separated from selling hamburger and
French fries, McDonald's has a multi-billion land realm. Envision having huge number of
premium areas all throughout the planet. As of end of 2018, it has 37,855 eateries in 120
nations, out of which 35,085 are establishments and rest are organization worked cafés.
McDonald's establishment works somewhat in an unexpected way. McDonald's not just gives
their image name, plans, fixings, cycles to franchisees yet additionally claims the land and
works as a property manager and makes income through lease instalments.( Valos, M. J.. and
et.al (2017).
Weakness- McDonald’s is the best example of international franchising models. However,
brand has a certain risk having a complicated web of franchise and the restaurants. Also,
there is risk of financial deterioration, mismanagement, customer dissatisfaction, and low
revenue generation. The company is heavily dependent on the franchises which works
independently and hence they have no control over their day-to-day activities, but it affects
the brand directly.
KFC
Strength- KFC has a strong international presence as it has almost 18,875 restaurants which
are been operated around the world. It is the key strength for the brand as it is able to mange
globally. Also, it has strong financial support at global level which has made the brand
successful.
Weakness- The company has faced issues in the delivery of chickens. It was found that there
was bad publicity for selling chicken wing with kidney. This impacted in the reputation of the
business and also many restaurants were closed in United Kingdom. It has to bear heavy
losses.
From the above analysis it is clear that the Hungry jack needs to consider the aspects of its
competitors and develop the new technologies to compete in the market. It is very important
for the business organisation to select the best alternatives and then evaluate. As the company
have limited choices and constraints. Therefore, to select the best alternative, there are many