International Marketing Management: Exploiting Opportunities in the Global Market

International
marketing
management
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Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Explain how selected product/service has evolved with globalisation since it was introduced to the
local market, and identify and explain the current global trends that may affect selected product/service
in the next 5 years....................................................................................................................................3
Carry out international market research to show the window of opportunity towards the product in the
proposed international market.................................................................................................................5
Identify the existing consumer behavior towards the competitive products in the proposed international
market and demonstrate the window of opportunity for the planned product/service..............................6
Based on your findings from develop the most suitable marketing strategy to exploit the identified
opportunity..............................................................................................................................................7
CONCLUSION...........................................................................................................................................7
REFRENCES..............................................................................................................................................9
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INTRODUCTION
International marketing is considered as application of marketing principles of marketing
which is used to satisfy need, demand and expectation of different people residing across the
national boundaries or border. It is generally considered as marketing practices or activities
which are conducted by a company in more than one nation for growing their business
operations and functions effectively (Arslan and et. al., 2020). There are different forms through
which international marketing can be done such as import and export, licensing, franchising and
so on. Respective report is based on the Aquascutum which is operating in fashion industry; it is
founded in 1851 by John Emary. Its head office is located in London, England, United Kingdom
as well as they offer menswear, women wear and accessories. Topics include in report are
evaluation of current market trends which impact on company, analysis of international market
research and customer behavior in competitive market. Moreover, it will also include marketing
strategy based on the findings or result.
MAIN BODY
Explain how selected product/service has evolved with globalisation since it was introduced to
the local market, and identify and explain the current global trends that may affect selected
product/service in the next 5 years.
Every company want to conduct their business at the international or global level so that
they can earn more and more profit and market shares through huge numbers of audiences.
Through this market value of company also get enhanced as well as that will also help in gaining
competitive advantages (Farrell, 2020). In respect of the Aquascutum they are operating their
business in fashion industry whose trends get change on regular basis and it is essential for
companies to conduct change accordingly so that they can sustain in marketplace in effective
manner. Respective company offer wide range of men and women wears as well as they also
offer accessories so that they individual can complete its outfit properly. The Aquascutum is well
known their cloths design as well as innovations like they introduce refined rainwear after two
years of opening as well as they also design and offer several clothing products to the army. Due
to such innovations and effective practices respective company able to attract wide numbers of
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