International Marketing Management: Ma Baker's Expansion in UAE

International marketing
management

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain how the selected product/service has evolved with globalisation since it was
introduced to the local market, and identify and explain the current global trends that may
affect the selected product/service in the next 5 years...........................................................1
Carry out international market research to show the window of opportunity towards the
product in the proposed international market.........................................................................3
Identify the existing consumer behaviour towards the competitive products in the proposed
international market and demonstrate the window of opportunity for the planned
product/service.......................................................................................................................4
Develop the most suitable marketing strategy (objective setting to implementation) to exploit
the identified opportunity.......................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
International marketing management is the process that has been worked with the
multinational approach and includes the planning, controlling and the execution of conceptualise
promotion and distribution. It is related to the products and the services by which the exchange
must get performed in order to satisfy the need and the demand of the local people. As from this
process the concept pricing has been done by which the objective and the target of the company
will get achieved in more balanced manner. International marketing defines the performance of
the different set of activities that is performed by the business in order to plan, price, promote
and to manage the flow of services of the business to more than one country (Arora, 2018). This
report is based on the Ma baker and it is the award winning bakery that will delivered the real
bread in the London, UK. This report includes the selected products and services that has
evolved with the globalisation as it was introduce to local market, different global trends that has
affect the selected product and services, international market research, existing customer
behaviour towards competitive product.
MAIN BODY
Explain how the selected product/service has evolved with globalisation since it was introduced
to the local market, and identify and explain the current global trends that may affect the
selected product/service in the next 5 years.
As per the today’s scenario, the international marketing will get performed by the
companies to make more profitable interest and with that also developed largest market share
with global acceptance. The companies also get the support of the government while making the
international marketing and with this they have developed more economy and bring better
stability within their business.
Ma baker has got a lot of popularity and name in the domestic market as in UK and that
is same with the other countries as well (Bagozzi, 2018). Thus they have planned to get expand
the business in the UAE in Dubai with the products and services that is more organic and gluten
free as well. While making the expenditure it is must that the business environment of the UAE
by which the more revenue will get collected in more appropriate manner which only profit will
get generated not the loss. Thus the PESTLE Analysis has been analysed that helps to make
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