International Marketing Management: Market Entry Strategy and Global Trends for Hello Fresh in Sweden

International marketing
management MG628

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Market entry strategy .................................................................................................................1
Global trends and their application in local environment ..........................................................3
APPENDICE....................................................................................................................................5
Country specific communication................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
International marketing is defined as the multinational process which includes the various
aspect of planning and execution of the different activities of the business organisation. It is very
important for the marketer to market their product and services internationally. In the other
words, international marketing is defined as the promotion of the products in the international
market. This is very important for the organisation in order to grow the business and achieve
higher revenue and profits. Every organisation needs to expand their business in order to create
brand image and know of the various other external factors. The international marketing is most
important for the organisation in order to increase market share. This is the report which is based
on the Hello Fresh company. It is the multinational brand of Germany. The company needs to
expand its product in the international market. (Gomes, Sousa, . and Vendrell-Herrero, 2020).
This report will include the discussion on the various topic such as market entry strategy, global
trend, social media, standardization, country specific communication.
MAIN BODY
Market entry strategy
This is the strategy which is defined as the planning of the entry of the business in the
appropriate way in order to promote the goods and services in the specific country. The market
entry strategy is the strategy which focus on the market share of the business organisation in
which the company will distribute its product or services in the effective and efficient manner.
These methods can help the company to target the new market share with the new customer base.
the main role which is played by the marketing department of the organisation is to analyse
which is the market more beneficial for the company in order to increases sales. This is the role
of the department where they need to analyse which is the market in which the company need to
expand its product and services. In context of the company Hello Fresh where the organisation is
planning to launch a new packed product which is named as Green Chef for the customers. Here
the business organisation is planning to expand its business in the international market in order to
increase the sales and revenue. The company is planning to expand its market in Sweden. There
are various options available for the company in order to expand its market which are discussed
below:
1