Impact of International Marketing Management on Organizational Performance

International
Management

Contents
Contents...........................................................................................................................................2
Topic: To identify the impact of international marketing management on organizational
performance.....................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY....................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
REFERENCES................................................................................................................................8

Topic: To identify the impact of international marketing management on
organizational performance.
INTRODUCTION
International marketing refers to marketing of goods and services across national borders
that can be used to develop organizational performance and productivity. This is the part of
association with enterprise which is operated in other countries. To know what is happening
around and how each function could perform well is important task for business organization as
it supports to arranging all sources. It has seen that along with changing environment needs and
wants of people who is living in other country requires to meet with them. This involves analysis
of customers in foreign countries that support managing all functions (Baker, and Saren, eds.,
2016). The process of penetrating in the international market is a needed task for most companies
in the current international business environment. To advertise and sale the organizational
products across the domestic country is considered as international marketing. International
marketing could be simple as a business extend its marketing efforts by involving overseas
markets. The report covers discussion about impact of international marketing management on
organizational performance. To understand international marketing Marks & Spencer Group Plc
has been selected that is British multinational company of retailer with headquarters in London.
The company is operating its business by offering number of products and services to customers.
The report covers aims and objectives, literature review, research methodology, and ethical
issues.
Aims and Objectives
Aim: To identify the impact of international marketing management on organizational
performance. A case study of Marks & Spencer.
Objectives:
 To determine the conceptual framework of international marketing management towards
the retail sector.
 To determine the role and significance of international marketing management within
retail sector.
 To identify the impact of international marketing management on the performance of
Marks & Spencer.
1